After the first 24 hours of Twitter Music, Spotify had beaten out iTunes as the most shared music service with the app’s hashtag #NowPlaying. While Spotify has maintained a steady share of the music traffic, iTunes sharing has started to ramp up. We’ve been tracking #NowPlaying since the service launched, and the tug-of-war between the [...]
The Twitter Analytics Behind @AmericanAir’s Grounding
With tens of thousands of American Airlines passengers grounded by an issue with their reservation system, the @AmericanAir Twitter handle lit up with over 9,500 frustrated Tweets. When a disaster like this happens, and a social media team sees an influx of activity, it can be almost impossible to keep up. Here’s what American Airlines [...]
Why Is Social Media so Important to MTV?
Their audience is young, and social media is hip. End of story right? That’s all there is to it. Okay maybe it’s more than that. We’ve been following MTV as part of our Interbrand 100 series of studies over the last year, and the massive media outlet doesn’t take any component of social lightly. This [...]
Want to Increase Twitter Engagement? Just make it to the Sweet 16
As a social analytics company, we’re constantly getting this question: What’s the best way to increase my Twitter engagement? Until now, I’ve insisted that there’s no one clear answer that works across the board. But after this week, I’m changing my tune. If you want to grow your Twitter engagement, make it to the Sweet [...]
Panels vs. Parties: #SXSW by the Numbers
Over the past few years, The South by Southwest Interactive Festival has seen a shift in focus. If you were there this week, then you might have caught a glimpse of that shift through the bottom of your pint glass. There are still amazing panel discussions, keynote speakers, and a huge event space, but big [...]
5 Reasons Your Social Measurement Shouldn’t Be Boring
This Sunday I’ll be down at SXSW in Austin, Texas, where our CEO Adam Schoenfeld (the Patrick Dempsey-esque fella pictured to the right) is giving a talk called “Social Media Was Fun: Did Measurement Kill It?” Now, his talk is about how social measurement can make your personal life better (i.e. getting the girl, making [...]
Mobile World Congress by the Numbers: Who Had Twitter Buzzing?
Mobile World Congress in Barcelona, Spain has been bigger in size than past years, but in a new trend, brands are making their big announcements outside the conference schedule. HTC had their “One” a week ago, Samsung is waiting until next week to show off the “Galaxy IV”, and Sony announced the “Xpiria Z” in [...]
Nokia, Huawei and Samsung Making Waves at Mobile World Congress
This year, mobile manufacturers chose to reveal less at CES. Instead, many opted to wait and showcase their latest and greatest at Mobile World Congress, which kicked off today in Barcelona, Spain. In the past, CES has been an important event for major mobile announcements. So why have manufacturers decided to wait for MWC? Mobile [...]
Vines Sprout Throughout The Grammys, Fashion Week and Even a Snowstorm
Look out Instagram, there’s a new kid on the mobile block. Vine, the new iOnly video-snippit app may not be anywhere near Instagram’s 90 Million users, but Vines are already weaving their way into the social scene, 6 seconds at a time. We tracked Vine clips being shared on Twitter over the last 48 hours. Between [...]
CES 2013 by the Numbers: How Tech Trends Rise Through Social Media
Now that CES is over and the participants are (hopefully) all recovered from a week in Las Vegas, we decided to crunch the final numbers and answer some important questions. Who won? What did people care about? Is 2013 the year robots take over the world? CES has perennially been the place to watch for [...]
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