There’s no question that it’s important to zero in on the centralized impact of your efforts within each social network, but stepping back to take a holistic look at your overall social presence is just as crucial. Without that cross-network look at your brand’s activity, you may be missing some important themes and trends that [...]
40 Key Social Media Metrics Defined
Social media is a fluid medium. Things are constantly changing, and it can be tough to stay on top of new trends. To help with this, we’ve identified 40 important terms from your social analytics, and defined them here. With Simply Measured’s suite of reports, you can analyze all these metrics, and over 750 others. [...]
The Week in Analytics: Facebook Decay, Election Day and George Takei
It was a busy week for most of us. The election, Sandy relief efforts, Drunk Nate Silver and whatever was in Diane Sawyer’s red Solo cup dominated much of the social scene. With all that going on, you may have missed out on some interesting stories from the social media world. “But Kevin, you put [...]
Google+ Brand Page Adoption and Engagement Are on the Rise [Study]
A Study of the Interbrand Top 100 Brands on Google+ | Month Six Update Google+ continues to gain market share and build consumer momentum. Since our month 3 update, two new brands from the Interbrand Top 100 list have activated pages. Overall activity is on the rise: average weekly circler engagement is up 112% and [...]
[Study] Google+ Brand Page Adoption and Engagement Trends
February 2012 Update A Study of the Interbrand Top 100 Brands use of Google+ Brand Pages It has been just over three months since Google+ made brand pages available. While things may have been off to a slow start – after the first month less than half of the Interbrand 100 brands had posted to [...]
[Study] Google+ Brand Page Adoption and Engagement Trends
A study of the Interbrand Top 100 Brands, showing Google+ Brand Page Adoption, Brand Investment and Engagement. You can see the live viewer of all the data below, here. It has been a little over a month since Google+ made brand pages available. With this launch, brands finally have the opportunity to use this growing [...]
Google+ Analytics for Brands
Exactly one month ago, Google+ brand pages launched. This was an exciting prospect for marketers, and many of us jumped to create a Google+ brand page. But after the excitement settled, everyone started to ask questions about what this platform means for brands. Underlying these questions was the age old need for data. We heard [...]
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