Over the weekend, Yahoo CEO Marissa Mayer and Tumblr CEO David Karp reached a deal for Yahoo to buy the blog platform for $1.1 billion in cash. With the rumor mill working on overdrive, the question arose: Is Tumblr really worth $1.1 billion? That’s more than Facebook paid for Instagram in 2012, and almost as much [...]
How Top Brands Are Using Instagram Since The Facebook Buy [STUDY]
A year after the Facebook acquisition, Instagram has 100 million monthly active users and has attracted 67 percent of the top brands in the world. Not only are the largest companies in the world using Instagram, they’re using it well. The Instagram audience of Interbrand 100 companies dwarfs that of Interbrand companies on Pinterest. Starbucks, [...]
Why Is Social Media so Important to MTV?
Their audience is young, and social media is hip. End of story right? That’s all there is to it. Okay maybe it’s more than that. We’ve been following MTV as part of our Interbrand 100 series of studies over the last year, and the massive media outlet doesn’t take any component of social lightly. This [...]
Product Update: The Complete Social Snapshot Report
There’s no question that it’s important to zero in on the centralized impact of your efforts within each social network, but stepping back to take a holistic look at your overall social presence is just as crucial. Without that cross-network look at your brand’s activity, you may be missing some important themes and trends that [...]
Adidas Wins With Instagram: How the Brand Doubled Followers In Under 3 Months
A.D.I.D.A.S. – All Day I Instagram About Sports Okay maybe that doesn’t make sense acronymically, but if you follow Adidas on Instagram, the statement won’t surprise you. On Tuesday, we published our quarterly Instagram Study that takes a look at the Interbrand 100 companies that use the network. Adidas, it turns out, has been pretty [...]
Despite a Rocky Road, 59% of Top Brands Are Now Active on Instagram [STUDY]
With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands. The past three months have seen a number of new feature and policy changes on the network, creating both incentives for brands to adopt, but also a [...]
Clydesdales Made Us Cry, Tide Made Us Laugh, Oreo Made Us Engage
When I was a kid, I’d twist an Oreo apart so I could get to the good stuff first. On Sunday, Oreo’s brand team and agencies Wieden+Kennedy and 360i had a similar philosophy: Lets just get to the good stuff. It’s why they 360i was primed and ready to drop their game-changing Twitpic moments after the power [...]
40 Key Social Media Metrics Defined
Social media is a fluid medium. Things are constantly changing, and it can be tough to stay on top of new trends. To help with this, we’ve identified 40 important terms from your social analytics, and defined them here. With Simply Measured’s suite of reports, you can analyze all these metrics, and over 750 others. [...]
5 Tips for Taking Advantage of Instagram’s New Profile Pages
When does a mobile app outgrow mobile? The folks at Instagram made a move this week that suggests their answer to this question is “shortly after you crack 100 million users.” Last week we published a study highlighting the 54% of Interbrand 100 companies who are using Instagram as a marketing tool. Yesterday on their blog, Instagram announced the [...]
54% of Top Brands Now Active on Instagram [Study]
With over 100 million users, more brands are recognizing the powerful reach and potential of Instagram. 54% of the world’s top brands using the mobile network to engage consumers. In our quarterly study, we take a look at who’s doing it, how they’re doing it, and who’s doing it the best. When we first studied [...]
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