Facebook’s Graph search is changing the way people find goods and services online, adding an alternative to the major search engines. Since the service is still new, it can be hard for businesses to pinpoint the methods and practices used for optimization. For search marketers, this is commonly known as SEO (search engine optimization), but [...]
New Scheduled Reports & New Data Collections
Starting today and continuing over the next several weeks, we’re going to be rolling out some exciting updates to the Simply Measured web application that simplify, enhance, and consolidate some of our most used functionality. If you’re a Simply Measured user, your reporting experience is about to get a lot easier, and a lot more [...]
30% of the Top Brands Are Investing in Customer Service on Twitter [STUDY]
As more and more consumers use Twitter to reach out to brands for help and support, the world’s top brands are increasing their investment in customer service on the network. 30% of the Interbrand Top 100 Brands now have dedicated customer service handles, with the goal of resolving customer issues as quickly as possible. In [...]
Nokia, Huawei and Samsung Making Waves at Mobile World Congress
This year, mobile manufacturers chose to reveal less at CES. Instead, many opted to wait and showcase their latest and greatest at Mobile World Congress, which kicked off today in Barcelona, Spain. In the past, CES has been an important event for major mobile announcements. So why have manufacturers decided to wait for MWC? Mobile [...]
Despite a Rocky Road, 59% of Top Brands Are Now Active on Instagram [STUDY]
With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands. The past three months have seen a number of new feature and policy changes on the network, creating both incentives for brands to adopt, but also a [...]
When Competitive Metrics Aren’t Making Sense, How Do You Refocus?
Competitive analysis isn’t always easy. Many factors influence which brands you should view as social competitors. Sometimes those you stand to learn the most from aren’t your closest competitors by market share. Focusing on the wrong metrics or competitors can sometimes leave you with unexpected results and an unclear path for how to act on [...]
Bridging Social and Web: 6 New Google Analytics Reports to Gauge Overall Impact
Pairing your brand’s social media presence with quantifiable website data has been a trick that few social magicians can master. But like every magician, a good assistant can make all the difference. Simply Measured has been your trusted assistant for social analytics and reporting, and now we’re excited to announce that our new socially driven [...]
4 Ways to Make Facebook Data Actionable
Social media measurement has come a long way in a short amount of time. A few years ago, social media teams didn’t always have the data they needed to make informed decisions. The direction of a social program was guided by your gut, and social media investment was difficult to justify. Marketers today have access [...]
CES 2013 on Twitter by the Numbers (Day 0-1)
This year’s Consumer Electronics Show has been full of big visuals, flashy presentations and some crazy new tech, like the modified electric Rolls Royce that charges wirelessly, showed off by Qualcomm in their keynote presentation. I know what you’re thinking: next year’s keynote might have hoverboards. We’ve been tracking the event on Twitter, following the hashtags #CES, [...]
40 Key Social Media Metrics Defined
Social media is a fluid medium. Things are constantly changing, and it can be tough to stay on top of new trends. To help with this, we’ve identified 40 important terms from your social analytics, and defined them here. With Simply Measured’s suite of reports, you can analyze all these metrics, and over 750 others. [...]
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