On average, enterprise companies have 178 social media accounts. These accounts are often segmented by a wide range of product lines, and extended to countless individual products before being multiplied by the need to target regional markets and produce content for many different languages. A brand’s social footprint grows not only in the number of [...]
Nokia, Huawei and Samsung Making Waves at Mobile World Congress
This year, mobile manufacturers chose to reveal less at CES. Instead, many opted to wait and showcase their latest and greatest at Mobile World Congress, which kicked off today in Barcelona, Spain. In the past, CES has been an important event for major mobile announcements. So why have manufacturers decided to wait for MWC? Mobile [...]
Despite a Rocky Road, 59% of Top Brands Are Now Active on Instagram [STUDY]
With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands. The past three months have seen a number of new feature and policy changes on the network, creating both incentives for brands to adopt, but also a [...]
When Competitive Metrics Aren’t Making Sense, How Do You Refocus?
Competitive analysis isn’t always easy. Many factors influence which brands you should view as social competitors. Sometimes those you stand to learn the most from aren’t your closest competitors by market share. Focusing on the wrong metrics or competitors can sometimes leave you with unexpected results and an unclear path for how to act on [...]
15 Web Analytics Tactics for Social Media Professionals
In 2013 we can expect an even greater emphasis on social media ROI, big data, and breaking down data silos. For those of us responsible for measuring social media, connecting the dots between social engagement and web analytics has become a near-term need on the path to growing and optimizing our social media programs in [...]
4 Ways to Make Facebook Data Actionable
Social media measurement has come a long way in a short amount of time. A few years ago, social media teams didn’t always have the data they needed to make informed decisions. The direction of a social program was guided by your gut, and social media investment was difficult to justify. Marketers today have access [...]
CES 2013 on Twitter: Day 0-2 by the Numbers
The theme of CES 2013 seems to be “no strings attached.” Or rather, “no wires and chords attached.” Okay, maybe “strings” was a bit of a stretch but you get where I was going there: wireless. On the front lines of that charge is Samsung, working to make every part of your life wireless. From TVs, cameras, media [...]
Simply Measured’s Top Tweeters of 2012
As we ring in 2013, it’s important to focus on what led to our successes in 2012. At Simply Measured, part of that has meant using our Twitter analytics reporting tools to get a comprehensive look at our own activity and that of our Twitter community. While we’ve gained a lot of great insight about [...]
40 Key Social Media Metrics Defined
Social media is a fluid medium. Things are constantly changing, and it can be tough to stay on top of new trends. To help with this, we’ve identified 40 important terms from your social analytics, and defined them here. With Simply Measured’s suite of reports, you can analyze all these metrics, and over 750 others. [...]
4 Ways to Improve Customer Service Measurement on Twitter
In a recent study, we found that 23% of top brands now have a dedicated Twitter account for customer service. While Twitter programs are typically owned by the marketing/PR department, customer service is a key secondary activity. Many brands are investing to solve customer problems via Twitter. The challenge is that when efforts are shifted from [...]
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