This year’s Consumer Electronics Show has been full of big visuals, flashy presentations and some crazy new tech, like the modified electric Rolls Royce that charges wirelessly, showed off by Qualcomm in their keynote presentation. I know what you’re thinking: next year’s keynote might have hoverboards. We’ve been tracking the event on Twitter, following the hashtags #CES, [...]
The Week in Analytics: Facebook Decay, Election Day and George Takei
It was a busy week for most of us. The election, Sandy relief efforts, Drunk Nate Silver and whatever was in Diane Sawyer’s red Solo cup dominated much of the social scene. With all that going on, you may have missed out on some interesting stories from the social media world. “But Kevin, you put [...]
Analyzing A Political Gaffe: The Numbers In Romney’s Binder
After taking a look at the hashtags, parody accounts and memes, I think it’s safe to say that Mitt Romney’s binder is full of poorly-crafted jokes. If there’s one thing that we’ve learned from this year’s political debates, it’s that social media has changed the way we interact around politics. Mitt Romney’s awkward comment about [...]
Which Magazines are Winning With Social Media?
This week, Ad Age Magazine released it’s annual “Magazine A-List” which highlighted 10 Magazines that have made waves in the print media space this year. Winners were chosen based on what appears to be a variety of categories, from circulation, ad revenue, and strategic moves in the publishing industry. Being the data junkies we are here [...]
The Analytics of a Twitter Nightmare: Dissecting the KitchenAid Tweet
By now, chances are you’ve seen the distasteful tweet posted – accidentally, we’d assume – from the KitchenAid official Twitter handle during last night’s presidential debate. As a community manager, this was brutal to watch unfold. I manage my own handle as well as the official @SimplyMeasured account from the same Twitter client. Granted, my [...]
Hollywood’s Highest Paid Women: Who’s the Most Socially Influential?
Yesterday, Forbes released its list of Hollywood’s highest-paid women. Our first question at the Simply Measured office was “Which ones are available?” The second question was “How can we graph this?” That got the wheels turning and helped me get over the fact that Gisele makes $45 million a year…I hate you even more Tom [...]
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