What You Need to Know About Dark Social and Attribution

What You Need to Know About Dark Social and Attribution Lucy Hitz Blogger Extraordinaire Simply Measured
Dark Social Attribution

We just had a pretty great podcast recording session — maybe our best ever — with Brewster Stanislaw, Head of Attribution here at Simply Measured. We even aired the recording-in-progress on Periscope, which is something you can expect to see more often. Thanks for tuning in!   But that wasn’t the most exciting part. The most exciting… Continue Reading

How to Connect the Dots Between Social Activity and ROI

How to Connect the Dots Between Social Activity and ROI Lucy Hitz Blogger Extraordinaire Simply Measured
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I was recently a guest on the TechnologyAdvice Expert Interview Series podcast, where I talked with TechnologyAdvice’s Josh Bland about the next big social platforms, measuring social ROI, and how companies should define success on social. Below are a few highlights from our conversation. TechnologyAdvice: How does someone measure success from programs such as Snapchat or Pinterest, which are more about… Continue Reading

Defining Social Media ROI with Jordan Greene on the #SimplySocial Podcast

Defining Social Media ROI with Jordan Greene on the #SimplySocial Podcast Kevin Shively Blogger Extraordinaire Simply Measured
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On this week’s episode of #SimplySocial, Simply Measured’s Director of Product and Strategy Jordan Greene stops by to chat about the challenges of social media ROI, and the different ways to view and measure this tricky part of social media marketing. Enjoy! About #SimplySocial Join us each week as Lucy Hitz and I bring you news from the… Continue Reading

Podcast: Instagram Emojis and New Facebook Research

Podcast: Instagram Emojis and New Facebook Research Kevin Shively Blogger Extraordinaire Simply Measured
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In the 18th episode of #SimplySocial, which has been dubbed “The Emojisode”, Kevin and Lucy discuss the use of emojis on Instagram, including the network’s new emoji hashtags, and share some stats from Simply Measured’s upcoming 2015 Facebook Industry Report Enjoy! About #SimplySocial Join us each week as Lucy Hitz and I bring you news from… Continue Reading

Podcast: Laura Kimball on How @HTC Manages a Global Community

Podcast: Laura Kimball on How @HTC Manages a Global Community Kevin Shively Blogger Extraordinaire Simply Measured
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In the 17th episode of #SimplySocial,  the head of HTC’s Global Community, Laura Kimball,  stops by to talk about how HTC defines and empower brand advocates, and what the challenges are when running a program of that scale. Enjoy! About #SimplySocial Join us each week as Lucy Hitz and I bring you news from the social… Continue Reading

Podcast: Tim Welsh on Developing a Brand Voice

Podcast: Tim Welsh on Developing a Brand Voice Kevin Shively Blogger Extraordinaire Simply Measured
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In the 16th episode of #SimplySocial, the CEO and founder of Vine18 Consulting, Tim Welsh,  joins Lucy and Kevin to discuss digital marketing and developing a brand voice on social media. Enjoy! About #SimplySocial Join us each week as Lucy Hitz and I bring you news from the social marketing space, talk about great brand campaigns we’ve seen, discuss… Continue Reading

Podcast: @iSocialFanz on Personal Branding and Employee Advocacy

Podcast: @iSocialFanz on Personal Branding and Employee Advocacy Kevin Shively Blogger Extraordinaire Simply Measured
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In the 15th episode of #SimplySocial, Brian Fanzo joins Lucy and Kevin to discuss personal branding and how it can impact your own career, as well as your entire company culture. Brian is the Chief Digital Strategist for Broadsuite, and one of the most trusted voices in the social space. Enjoy! About #SimplySocial Join us each week… Continue Reading

Podcast: Bridget Quigg’s Tips for Content Marketing

Podcast: Bridget Quigg’s Tips for Content Marketing Kevin Shively Blogger Extraordinaire Simply Measured
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In the 14th episode of #SimplySocial, Director of Content Marketing Bridget Quigg joins Kevin to share content marketing tips, her thoughts on scaling production, and the value of content for customer acquisition and retention. Enjoy! About #SimplySocial Join us each week as Lucy Hitz and I bring you news from the social marketing space, talk about great… Continue Reading

Podcast: Jeff Gibb on Facebook News Feed, Messenger, and the F8 Conference

Podcast: Jeff Gibb on Facebook News Feed, Messenger, and the F8 Conference Kevin Shively Blogger Extraordinaire Simply Measured
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In the 13th episode of #SimplySocial, Jeff Gibb calls in from Facebook’s F8 Conference, sharing some thoughts on their announcements and updates, giving some great advice for understanding Facebook’s news feed, as well as how Messenger is becoming more valuable for brands.  Enjoy! About #SimplySocial Join us each week as Lucy Hitz and I bring you news… Continue Reading

Podcast: @LLHitz’s Tips For Running Webinars

Podcast: @LLHitz’s Tips For Running Webinars Kevin Shively Blogger Extraordinaire Simply Measured
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In the 12th episode of #SimplySocial, Lucy Hitz shares her tips for running marketing webinars, giving some great advice for making your workload lighter, adding value, and developing promotional plans.  Enjoy! About #SimplySocial Join us each week as Lucy Hitz and I bring you news from the social marketing space, talk about great brand campaigns we’ve seen,… Continue Reading