It was a busy week for most of us. The election, Sandy relief efforts, Drunk Nate Silver and whatever was in Diane Sawyer’s red Solo cup dominated much of the social scene. With all that going on, you may have missed out on some interesting stories from the social media world. “But Kevin, you put [...]
Analyzing A Political Gaffe: The Numbers In Romney’s Binder
After taking a look at the hashtags, parody accounts and memes, I think it’s safe to say that Mitt Romney’s binder is full of poorly-crafted jokes. If there’s one thing that we’ve learned from this year’s political debates, it’s that social media has changed the way we interact around politics. Mitt Romney’s awkward comment about [...]
The Analytics of a Twitter Nightmare: Dissecting the KitchenAid Tweet
By now, chances are you’ve seen the distasteful tweet posted – accidentally, we’d assume – from the KitchenAid official Twitter handle during last night’s presidential debate. As a community manager, this was brutal to watch unfold. I manage my own handle as well as the official @SimplyMeasured account from the same Twitter client. Granted, my [...]
Libya and Egypt: A Tale of Two Twitters
While the post-Mubarak events in Egypt are still leading headlines, the world is now simultaneously following developments in neighboring middle-eastern countries seeking change. Twitter is continuing to play an invaluable role in driving momentum and sharing these events. We analyzed Twitter activity about Libya and Egypt and specifically looked at where (by country) these conversations [...]
Oil Spill vs. Arizona II: Location Analysis of Tweets
The Arizona Immigration Law and the Gulf Oil Spill have been among the biggest news stories this month. We’re tracking tweets on an ongoing basis for both stories. We had a suggestion to map these Tweets by location (thanks to @hornOKplease!). Because the stories have a regional focus and national attention, it seemed like the [...]
NBA Tweet Tracker – Los Suns vs Spurs
The second round of the NBA playoffs is in full swing. Games are underway, Charles Barkley is placing bets, and fans are Tweeting. We tracked tweets for the Suns vs. Spurs game last night to analyze activity and the impact of the “Los Suns” uniforms – a political statement targeting the recent Arizona immigration law. [...]
Twitter News Velocity: Arizona vs. Oil Spill
The Gulf Oil Spill and public debate around Arizona’s immigration law have been the biggest news stories this week. We’ve been using RowFeeder to track Twitter activity for both stories. In the coming days we’re planning additional analysis of these stories, including a geographic mapping of activity. In total we’ve captured >100K tweets for each [...]
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