Why Twitter Inc. Loves Charlie Sheen
March 3, 2011 by
There’s no arguing that Charlie Sheen is this week’s Twitter phenomenon, blowing past 1M+ followers in just over 24 hours. Naturally, we went straight to the data, and used Export.ly to analyze his first 500K followers. Our take-away: Twitter (the company) loves celebs. Charlie Sheen’s relevance became apparent in our analysis – Twitter employees were [...]
Santa’s Bag of iPads by the Numbers [Infographic]
December 24, 2010 by
Santa is getting set to deliver gifts around the world tonight. As you know, we keep our eye on social media trends for many hot consumer products including the mobile market, gaming, and Apple products. We’ve been combing through some of this data for a fun Christmas analysis of one hot item this Holiday season. [...]
Retailer Social Media Data: Black Friday & Cyber Monday Recap
November 30, 2010 by
The internet can take a breath now, Black Friday and Cyber Monday are behind us and we’re back to a “regular” holiday shopping pace. Hoping to find a window into retailer success this holiday season, we’ve been tracking a handful of top retail brands on Twitter and Facebook to see how things shake out during [...]
Social Media Sings for Glee
October 5, 2010 by
If you’re like me, you’ve starting seeing a bunch of Tweets and Facebook posts about Glee on Tuesdays. If the trend continues, there will be ~350,000 Tweets and Facebook posts about the show today. We were curious, just how big is Glee in social media? We started tracking the show leading up to the premiere and [...]
MTV’s Social Media Push for “Jersey Shore” [Infographic]
July 30, 2010 by
The Twitterverse went wild last night as Snooki and crew joined LeBron James in Miami for the “Jersey Shore” Season 2 premiere. MTV had a big social media and mobile campaign to create buzz for the premiere, featuring “Jersey Shore” games for Facebook and the iPhone. Of course, we have been monitoring social media conversations [...]
Who’s Tweeting @OldSpice: Ashton Kutcher & Your Mother
July 20, 2010 by
Last week, Old Spice employed a revolutionary social media marketing campaign.  In their campaign, they encouraged Tweeters to tweet questions at “Old Spice Guy,†who replied with hilarious video responses to their questions.  Old Spice also geared many of the videos towards influential celebrities like Ashton Kutcher and Perez Hilton, as well as both of [...]
BET Wins on Twitter: Analysis of #BETawards
June 29, 2010 by
The 2010 BET Awards took place last night, and they drew a significant amount of Twitter chatter.   Using RowFeeder, we tracked over 250,000 tweets with the hashtag #BETawards during the show and the following day (~168K during the telecast). The star performers and presenters were heavily mentioned along with the #BETawards hashtag.  Virtually in hiding since his [...]
Box Office Tweet Chatter
May 18, 2010 by
People tweet about movies — a lot! Last Tuesday we started tracking the two top box office films of the previous weekend — Iron Man and Nightmare on Elm Street. In addition, we started tracking Robin Hood, the most anticipated movie opening this weekend. Some interesting patterns emerged from the data… New Movies Drive the [...]