Their audience is young, and social media is hip. End of story right? That’s all there is to it. Okay maybe it’s more than that. We’ve been following MTV as part of our Interbrand 100 series of studies over the last year, and the massive media outlet doesn’t take any component of social lightly. This [...]
CES 2013 on Twitter by the Numbers (Day 0-1)
This year’s Consumer Electronics Show has been full of big visuals, flashy presentations and some crazy new tech, like the modified electric Rolls Royce that charges wirelessly, showed off by Qualcomm in their keynote presentation. I know what you’re thinking: next year’s keynote might have hoverboards. We’ve been tracking the event on Twitter, following the hashtags #CES, [...]
For NBA Players, it May Pay to Be Social…Literally
Last week, Forbes released their annual “100 Highest Paid Athletes in the World” list. The list, unsurprisingly led by Floyd “Money” Mayweather, ranged from NFL players, single named soccer players (that’s right Europe…I called it soccer), and a couple guys from the ever-growing Indian cricket scene, which, judging by their endorsement income, is a pretty [...]
Sweets Go Social: Which Halloween Candies are Engaging Their Audience?
Halloween might mean ghouls, goblins, costume parties and haunted houses to you, but to the industries behind the roughly $6.86 billion that Americans spend on the holiday each year, it means one thing: dollar signs. At the forefront of this race is the candy industry, and the big names in trick-or-treating are doing whatever they [...]
Which Magazines are Winning With Social Media?
This week, Ad Age Magazine released it’s annual “Magazine A-List” which highlighted 10 Magazines that have made waves in the print media space this year. Winners were chosen based on what appears to be a variety of categories, from circulation, ad revenue, and strategic moves in the publishing industry. Being the data junkies we are here [...]
NBC’s Revolution is a Social Success
NBC’s Revolution is my favorite new show on TV. This could be due to the sword fights that take place several times an episode (Pro Tip: Sword fights are cool). But it could also be because the Revolution Facebook fan page doesn’t let me forget it’s there. Two weeks ago, Simply Measured ran a competitive comparison of the [...]
Hollywood’s Highest Paid Women: Who’s the Most Socially Influential?
Yesterday, Forbes released its list of Hollywood’s highest-paid women. Our first question at the Simply Measured office was “Which ones are available?” The second question was “How can we graph this?” That got the wheels turning and helped me get over the fact that Gisele makes $45 million a year…I hate you even more Tom [...]
Social Drama: Network TV Shows Take to Facebook
This week marked the premieres of three major network dramas: CBS’s Elementary, ABC’s Last Resort, and FOX’s The Mob Doctor. The shows join NBC’s premiere of Revolution last week as highly publicized new dramas. So which show captured their audience’s attention? In the past, Nielsen Ratings might have been the only indicator of a show’s success, but social [...]
Instagram Users Drawn to Sharpie
At the beginning of August, Simply Measured conducted a study of the Interbrand 100 brands who’ve adopted Instagram as a marketing outlet for engaging with consumers. There were some interesting examples like Starbucks, Nike and Audi, who’d all gotten involved early and established themselves as leaders in the Instagram space. But while delving into Instagram [...]
Why Twitter Inc. Loves Charlie Sheen
There’s no arguing that Charlie Sheen is this week’s Twitter phenomenon, blowing past 1M+ followers in just over 24 hours. Naturally, we went straight to the data, and used Export.ly to analyze his first 500K followers. Our take-away: Twitter (the company) loves celebs. Charlie Sheen’s relevance became apparent in our analysis – Twitter employees were [...]
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