This Sunday I’ll be down at SXSW in Austin, Texas, where our CEO Adam Schoenfeld (the Patrick Dempsey-esque fella pictured to the right) is giving a talk called “Social Media Was Fun: Did Measurement Kill It?” Now, his talk is about how social measurement can make your personal life better (i.e. getting the girl, making [...]
Simply Measured’s $8 Million Venture Round: Why We Raised and What It Means
If you’re with the press and would like to cover this, please read our press release for details, quotes and contact info. We have not one, but TWO exciting pieces of news to share today. We already talked about the first – our new Google Analytics reporting. For the second act, I’m here to talk [...]
CES 2013 on Twitter by the Numbers (Day 0-1)
This year’s Consumer Electronics Show has been full of big visuals, flashy presentations and some crazy new tech, like the modified electric Rolls Royce that charges wirelessly, showed off by Qualcomm in their keynote presentation. I know what you’re thinking: next year’s keynote might have hoverboards. We’ve been tracking the event on Twitter, following the hashtags #CES, [...]
23% of Top Brands Have a Dedicated Customer Service Handle on Twitter [Study]
With over 350 million tweets published each day, brands have recognized the power of Twitter and the quick, widespread impact that consumer feedback can have throughout the network. In this new study, we take a look at which brands are using the network as a customer service platform, and how they’re engaging with users. 95% [...]
Simply Measured Now Has 50,000 Users
We’re excited to share a big milestone with you. Simply Measured has now served over 50,000 users! We love all our users and want to quickly send out a big “Thank you!” to everyone that has trusted our tools, supported our company, and provided amazing feedback as we’ve grown. To put this in a realistic [...]
Simply Measured Added to Elite List of Twitter Certified Products
This week, Simply Measured was included in an exclusive list of only 14 companies Twitter recognizes as industry leading services that they are committed to promoting and working with. We’re excited and honored to be included in this list, and look forward to continuing to build great products for the Twitter community. With over 500 [...]
The Analytics of a Twitter Nightmare: Dissecting the KitchenAid Tweet
By now, chances are you’ve seen the distasteful tweet posted – accidentally, we’d assume – from the KitchenAid official Twitter handle during last night’s presidential debate. As a community manager, this was brutal to watch unfold. I manage my own handle as well as the official @SimplyMeasured account from the same Twitter client. Granted, my [...]
Today’s Google Logo: Seemingly Small News Surges in Social Sphere
The social sphere has definitely been buzzing about Google’s interactive, kinetic logo today.  Some sources say it’s to make a statement about HTML5 and CSS capabilities vs. Adobe Flash. Others think it’s because of Google’s Birthday – the first day Google opened their doors (a garage door, to be exact). And still others think it’s [...]
Anatomy of a Tweet Chat – #pr20chat Analysis
One of the many ways professionals network on Twitter is via organized “tweetchats” — group chats that takes place at a specific time with a specific hashtag. Because we work with people in the PR world, we’ve started tuning in to #pr20chat on Tuesday at 5pm PST/8pm EST. It’s an interesting meeting of PR minds [...]
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