Red Bull has built their brand using social media, and been extremely successful at engaging social audiences across all the major networks. This has made it the model that many brands turn to when looking to establish a cohesive social presence. Red Bull has built a combined social audience of more than 42 million users [...]
Product Update: The Complete Social Snapshot Report
There’s no question that it’s important to zero in on the centralized impact of your efforts within each social network, but stepping back to take a holistic look at your overall social presence is just as crucial. Without that cross-network look at your brand’s activity, you may be missing some important themes and trends that [...]
How Changes at YouTube Will Affect Your Video Metrics
Over the last few weeks, you may have noticed a change in the way YouTube calculates your lifetime video views. At the end of February, YouTube’s Keane Ng announced in a Google product forum that the Google-owned company would be limiting views shown on your channel to only include views from public videos; not private, [...]
New Scheduled Reports & New Data Collections
Starting today and continuing over the next several weeks, we’re going to be rolling out some exciting updates to the Simply Measured web application that simplify, enhance, and consolidate some of our most used functionality. If you’re a Simply Measured user, your reporting experience is about to get a lot easier, and a lot more [...]
How To Measure Hundreds of Social Accounts In One Place
On average, enterprise companies have 178 social media accounts. These accounts are often segmented by a wide range of product lines, and extended to countless individual products before being multiplied by the need to target regional markets and produce content for many different languages. A brand’s social footprint grows not only in the number of [...]
30% of the Top Brands Are Investing in Customer Service on Twitter [STUDY]
As more and more consumers use Twitter to reach out to brands for help and support, the world’s top brands are increasing their investment in customer service on the network. 30% of the Interbrand Top 100 Brands now have dedicated customer service handles, with the goal of resolving customer issues as quickly as possible. In [...]
Nokia, Huawei and Samsung Making Waves at Mobile World Congress
This year, mobile manufacturers chose to reveal less at CES. Instead, many opted to wait and showcase their latest and greatest at Mobile World Congress, which kicked off today in Barcelona, Spain. In the past, CES has been an important event for major mobile announcements. So why have manufacturers decided to wait for MWC? Mobile [...]
Despite a Rocky Road, 59% of Top Brands Are Now Active on Instagram [STUDY]
With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands. The past three months have seen a number of new feature and policy changes on the network, creating both incentives for brands to adopt, but also a [...]
When Competitive Metrics Aren’t Making Sense, How Do You Refocus?
Competitive analysis isn’t always easy. Many factors influence which brands you should view as social competitors. Sometimes those you stand to learn the most from aren’t your closest competitors by market share. Focusing on the wrong metrics or competitors can sometimes leave you with unexpected results and an unclear path for how to act on [...]
15 Web Analytics Tactics for Social Media Professionals
In 2013 we can expect an even greater emphasis on social media ROI, big data, and breaking down data silos. For those of us responsible for measuring social media, connecting the dots between social engagement and web analytics has become a near-term need on the path to growing and optimizing our social media programs in [...]
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