Analyzing A Political Gaffe: The Numbers In Romney’s Binder

binders

After taking a look at the hashtags, parody accounts and memes, I think it’s safe to say that Mitt Romney’s binder is full of poorly-crafted jokes. If there’s one thing that we’ve learned from this year’s political debates, it’s that social media has changed the way we interact around politics. Mitt Romney’s awkward comment about [...]

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The Difference Between Social Listening and Social Analytics

Pyramid

For those of you charged with managing and measuring social media programs, you probably realize there are countless tools at your disposal. The landscape is quite crowded and can often be complicated to navigate. We often hear from customers about the different roles that social listening and analytics play. Despite the murkiness between these core [...]

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