Follower count is an important metric for measuring the performance of a growing audience on Twitter, but too often it’s the only audience metric that marketers focus on. With each new follower gained, the characteristics of your audience change. Over time, substantial follower growth can result in very different type of audience, and just measuring [...]
Eye on the Prize: Social Media Contests and Sweepstakes
Yesterday, I “liked” the Facebook page of a golf brand and shared their photo with all of my friends. I can’t even tell you the name of the brand. Within 5 minutes, four of my friends had also “liked” the page, and shared the same photo (which I’d shared because a friend of mine liked their page and [...]
Keyword Targeted Ads: How to Stand Out With Social Analytics
Last week, Twitter announced the new ability for advertisers to target keywords within timelines. This presents some exciting possibilities for advertisers, but can also present some unique challenges. For the most part, companies have different personnel managing their paid and social channels. As a social media manager, you have a unique opportunity to help provide [...]
Brand Profile: Red Bull’s Cross-Channel Success
Red Bull has built their brand using social media, and been extremely successful at engaging social audiences across all the major networks. This has made it the model that many brands turn to when looking to establish a cohesive social presence. Red Bull has built a combined social audience of more than 42 million users [...]
School Your Competition: 3 Tips to Simplify Competitive Analysis
Analyzing your competition means working with a lot of data, but if you know what metrics to focus on and which questions to answer, you’ll be able to quickly put your brand’s performance in perspective and start learning from your competitors. Competitive analysis can be crucial for brands invested in social media, but it’s often [...]
3 Ways to Optimize Tweets for Website Traffic
You’ve undoubtedly spent hours crafting Tweets for your brand, but once they hit the feed, how do you measure performance for posts designed to get users to your website? We all know that linking from Twitter to our website provides valuable cross-channel engagement, drives campaign objectives, and gets users to the point of purchase. Despite [...]
How To Measure Hundreds of Social Accounts In One Place
On average, enterprise companies have 178 social media accounts. These accounts are often segmented by a wide range of product lines, and extended to countless individual products before being multiplied by the need to target regional markets and produce content for many different languages. A brand’s social footprint grows not only in the number of [...]
30% of the Top Brands Are Investing in Customer Service on Twitter [STUDY]
As more and more consumers use Twitter to reach out to brands for help and support, the world’s top brands are increasing their investment in customer service on the network. 30% of the Interbrand Top 100 Brands now have dedicated customer service handles, with the goal of resolving customer issues as quickly as possible. In [...]
Nokia, Huawei and Samsung Making Waves at Mobile World Congress
This year, mobile manufacturers chose to reveal less at CES. Instead, many opted to wait and showcase their latest and greatest at Mobile World Congress, which kicked off today in Barcelona, Spain. In the past, CES has been an important event for major mobile announcements. So why have manufacturers decided to wait for MWC? Mobile [...]
Despite a Rocky Road, 59% of Top Brands Are Now Active on Instagram [STUDY]
With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands. The past three months have seen a number of new feature and policy changes on the network, creating both incentives for brands to adopt, but also a [...]
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