Major colleges and universities have been doing more to integrate social media over the last few years, expanding their marketing efforts into the networks where prospective students, alumni donors, and die-hard fans live. So do these efforts equate to successful programs? We tracked the No. 1 and No. 2 seeded teams on Twitter for the [...]
When the Lights Went Out, Social Brands Lit Up
Every year, the story is about which brands dominated the Big Game’s ad scene. This year started the same. Even those of us looking for context in the digital space were fixated on our TVs. Sure, we had Twitter streams on a second screen, but the conversation drivers were those 30-second spots between downs. Then [...]
For NBA Players, it May Pay to Be Social…Literally
Last week, Forbes released their annual “100 Highest Paid Athletes in the World” list. The list, unsurprisingly led by Floyd “Money” Mayweather, ranged from NFL players, single named soccer players (that’s right Europe…I called it soccer), and a couple guys from the ever-growing Indian cricket scene, which, judging by their endorsement income, is a pretty [...]
2011 World Series – Game Six Stats
We found this data about Game 6 so interesting, we made a chart about it! Click to enlarge. Have an idea for something you would like to see us make a chart about? Tweet your ideas and be sure to include #chartoftheweek – your idea might just be next.
NFL Pre-Season Social Media Rankings
Here at Simply Measured we’re big sports fans (and huge data geeks), so with the NFL season just around the corner we decided to leverage our Competitive Analytics (now with a free option) to see how the top 5 teams in the USA Today pre-season rankings stack up in the social media space. The Super [...]
Capital One Facebook Sweepstakes Scores With NCAA Fans
Now that Super Bowl XLV has come and gone, sports fanatics are shifting gears and getting ready to focus all their attention on the nation’s next major sporting event: NCAA March Madness and the Final Four tournament. One official sponsor of the tournament, Capital One, has decided to capture the attention of NCAA fans by [...]
Facebook Fan Page Analysis: Steelers vs. Packers Super Bowl Preview
With the NFC and AFC champions decided last weekend, the superbowl is just around the corner. As the big game approaches, fans for both the Steelers and Packers are becoming more active on social networks. Wondering which team is garnering more interest online, we took a look at the Facebook Fan Pages for both the [...]
Music Trumps Sports on Twitter: ESPYs vs. BET Awards
Last night, ESPN hosted its annual ESPY awards, an event that always draws significant social media buzz across the country.  We tracked Twitter mentions of the hashtags #ESPY and #ESPYs, much like we did for the #BETawards last month. When comparing the two data sets, a few things drew our attention. For one, the amount of [...]
LeBron Twitter Saga: The Final Chapter
Tonight at 9 pm (EDT), NBA superstar LeBron James will announce what has cluttered news and social media for weeks: where he’ll play next season. At RowFeeder, we’ve been tracking Twitter and Facebook mentions of LeBron for the past week and a half, collecting over 500,000 posts on the story. As the rumors swirl, Twitter and Facebook [...]
Social Media Predicts LeBron to Knicks: Analysis of “the Buzz” for King James
Today, July 1st, marks the first day of free agency for the biggest free agent in the history of professional sports, LeBron James. As to be expected, Twitter and Facebook have been flooded with LeBron buzz, with people both speculating the NBA superstar’s top choice as well as urging him to choose their favorite team. [...]
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