As we ring in 2013, it’s important to focus on what led to our successes in 2012. At Simply Measured, part of that has meant using our Twitter analytics reporting tools to get a comprehensive look at our own activity and that of our Twitter community. While we’ve gained a lot of great insight about [...]
40 Key Social Media Metrics Defined
Social media is a fluid medium. Things are constantly changing, and it can be tough to stay on top of new trends. To help with this, we’ve identified 40 important terms from your social analytics, and defined them here. With Simply Measured’s suite of reports, you can analyze all these metrics, and over 750 others. [...]
Simply Measured Now Has 50,000 Users
We’re excited to share a big milestone with you. Simply Measured has now served over 50,000 users! We love all our users and want to quickly send out a big “Thank you!” to everyone that has trusted our tools, supported our company, and provided amazing feedback as we’ve grown. To put this in a realistic [...]
Simply Measured Added to Elite List of Twitter Certified Products
This week, Simply Measured was included in an exclusive list of only 14 companies Twitter recognizes as industry leading services that they are committed to promoting and working with. We’re excited and honored to be included in this list, and look forward to continuing to build great products for the Twitter community. With over 500 [...]
The Week in Analytics: Facebook Decay, Election Day and George Takei
It was a busy week for most of us. The election, Sandy relief efforts, Drunk Nate Silver and whatever was in Diane Sawyer’s red Solo cup dominated much of the social scene. With all that going on, you may have missed out on some interesting stories from the social media world. “But Kevin, you put [...]
5 Tips for Taking Advantage of Instagram’s New Profile Pages
When does a mobile app outgrow mobile? The folks at Instagram made a move this week that suggests their answer to this question is “shortly after you crack 100 million users.” Last week we published a study highlighting the 54% of Interbrand 100 companies who are using Instagram as a marketing tool. Yesterday on their blog, Instagram announced the [...]
Sweets Go Social: Which Halloween Candies are Engaging Their Audience?
Halloween might mean ghouls, goblins, costume parties and haunted houses to you, but to the industries behind the roughly $6.86 billion that Americans spend on the holiday each year, it means one thing: dollar signs. At the forefront of this race is the candy industry, and the big names in trick-or-treating are doing whatever they [...]
Analyzing A Political Gaffe: The Numbers In Romney’s Binder
After taking a look at the hashtags, parody accounts and memes, I think it’s safe to say that Mitt Romney’s binder is full of poorly-crafted jokes. If there’s one thing that we’ve learned from this year’s political debates, it’s that social media has changed the way we interact around politics. Mitt Romney’s awkward comment about [...]
NBC’s Revolution is a Social Success
NBC’s Revolution is my favorite new show on TV. This could be due to the sword fights that take place several times an episode (Pro Tip: Sword fights are cool). But it could also be because the Revolution Facebook fan page doesn’t let me forget it’s there. Two weeks ago, Simply Measured ran a competitive comparison of the [...]
Hollywood’s Highest Paid Women: Who’s the Most Socially Influential?
Yesterday, Forbes released its list of Hollywood’s highest-paid women. Our first question at the Simply Measured office was “Which ones are available?” The second question was “How can we graph this?” That got the wheels turning and helped me get over the fact that Gisele makes $45 million a year…I hate you even more Tom [...]
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