Yesterday, I “liked” the Facebook page of a golf brand and shared their photo with all of my friends. I can’t even tell you the name of the brand. Within 5 minutes, four of my friends had also “liked” the page, and shared the same photo (which I’d shared because a friend of mine liked their page and [...]
Product Update: The Complete Social Snapshot Report
There’s no question that it’s important to zero in on the centralized impact of your efforts within each social network, but stepping back to take a holistic look at your overall social presence is just as crucial. Without that cross-network look at your brand’s activity, you may be missing some important themes and trends that [...]
New Scheduled Reports & New Data Collections
Starting today and continuing over the next several weeks, we’re going to be rolling out some exciting updates to the Simply Measured web application that simplify, enhance, and consolidate some of our most used functionality. If you’re a Simply Measured user, your reporting experience is about to get a lot easier, and a lot more [...]
3 Ways to Optimize Tweets for Website Traffic
You’ve undoubtedly spent hours crafting Tweets for your brand, but once they hit the feed, how do you measure performance for posts designed to get users to your website? We all know that linking from Twitter to our website provides valuable cross-channel engagement, drives campaign objectives, and gets users to the point of purchase. Despite [...]
A Dose of Our Own Medicine: What We Learned From The Simply Measured Blog Report
January was a big month for us at Simply Measured. We announced $8M in funding, released six brand new Google Analytics reports, and an all new Twitter Activity Report. In the midst of these releases, we covered CES from start to finish, dropped some knowledge, and basically put out a ton of blog content. So now [...]
9 Ways to Turn Your Twitter Monitoring Into Insights worth Sharing
The massive amount of content on Twitter makes monitoring a crucial part of any strategy, but that volume is the same thing that makes this a daunting task. Whether you’re tracking a campaign, specific hashtags, competitor tweets, product launches, or any other Twitter activity, listening to the conversation isn’t enough. Your goal should always be [...]
4 Ways to Make Facebook Data Actionable
Social media measurement has come a long way in a short amount of time. A few years ago, social media teams didn’t always have the data they needed to make informed decisions. The direction of a social program was guided by your gut, and social media investment was difficult to justify. Marketers today have access [...]
Making Metrics Matter: How to Make Your Social Data Useful Company Wide
For a new company, incorporating social media as you develop your brand and advertising strategy is a no-brainer. But not every company is new. For established companies who’ve seen success prior to the internet; the purpose, scope and reasons behind a social media campaign can be hard to understand. Management is used to the measurable [...]
Analyzing Instagram: 5 Tips for Planning Your Pics
The market is there…but what’s the best way to reach it? How can you leverage this audience to help build your brand? More importantly, how can you measure success and plan around it?
5 Ways to Put Context Around Your Social Media Metrics
Reporting on social media is all about telling a story, and compelling stories require context. Context is the key to turning data into insights. It may seem impressive to say your Facebook following increased by 500% or that you are outperforming the competition on Twitter, but without out any context these data points can be [...]
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