#AskObama Twitter Town Hall Data
July 6, 2011 by
Damon’s recent tweet pretty much sums it up – Twitter sure has come a long way! This morning we witnessed the first ever Twitter Town Hall. President Obama went on a live stream and answered questions directly from the Twitterverse. Wondering how well this worked to drive engagement? Let’s take a look at some analysis pulled [...]
The BET Awards Wins on Social Media
June 28, 2011 by
The 2011 BET Awards aired on Sunday night from Los Angeles. The event was backed by a massive social media campaign, including a “social meda lounge” sponsored by Ford. Based on our Twitter monitoring and analytics, fans and viewers clearly responded to this social media push. The 2011 show saw 680,000 Tweets during the telecast [...]
@BronxZoosCobra Escapes to Twitter
March 31, 2011 by
The Bronx Zoo Cobra (@BronxZoosCobra) is heating up on Twitter. The account has been adding followers like crazy and getting attention in major news outlets and dozens of blogs. Looking at some Twitter analytics shows just how quickly the Cobra has slithered into internet stardom. The Cobra is bringing in upwards of 2,000 tweets per [...]
Why Twitter Inc. Loves Charlie Sheen
March 3, 2011 by
There’s no arguing that Charlie Sheen is this week’s Twitter phenomenon, blowing past 1M+ followers in just over 24 hours. Naturally, we went straight to the data, and used Export.ly to analyze his first 500K followers. Our take-away: Twitter (the company) loves celebs. Charlie Sheen’s relevance became apparent in our analysis – Twitter employees were [...]
Pointless Analysis of the Day: Pizza vs. Beer Tweets
September 30, 2010 by
There is a lot of useful data in social media, but once in awhile we enjoy looking at some trends that are utterly pointless, offering no business insight beyond a good old fashioned kick in the pants. When we saw the extremely tight correlation between pizza and beer on Twitter, we thought it was worth sharing. [...]
Top 10 Twitter Chats for PR & Social Media Professionals
August 4, 2010 by
Twitter chats are a unique place for discussion from across the world about shared topics of interest. With hashtags specific to each chat, they mostly operate under a Q & A format with a moderator presiding over the chat. Experts of each chat’s topic – ranging everywhere from marketing for healthcare companies to house-training your [...]
Who’s Tweeting @OldSpice: Ashton Kutcher & Your Mother
July 20, 2010 by
Last week, Old Spice employed a revolutionary social media marketing campaign.  In their campaign, they encouraged Tweeters to tweet questions at “Old Spice Guy,†who replied with hilarious video responses to their questions.  Old Spice also geared many of the videos towards influential celebrities like Ashton Kutcher and Perez Hilton, as well as both of [...]