More of the Interbrand top 100 brands are adopting dedicated support handles, and those already committed to serving customers are improving their responsiveness. In our third quarterly customer service study, we look at how the top brands are able to respond to consumer demand, and what tactics they’re using to deliver customer service on Twitter. [...]
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Dismiss12 Twitter Chats For Community Managers and Social Media Pros
Twitter Chats have become one of the best ways to use 140 characters. With hashtags specific to each chat, Twitter chats generally operate under a Q & A format with a moderator who plans topics and guests. Experts of each chat’s topic come in each week and answer questions and share advice. For social media [...]
6 Ways to Measure Twitter Share of Voice Beyond Brand Mentions
Share of voice is one of the most commonly used metrics for measuring social media performance, but are you really getting the full picture? There’s more to it than just brand mentions. There are ways to take share of voice a step beyond brand mentions to measure not just how much share of voice your [...]
(RED) and Mashable Team Up To Set Vine World Record
Yesterday morning, (RED) and Mashable announced a 24 hour event to set the world record for most Vines posted for a single cause. Fans and supporters were encouraged to post their 6 second Vine clips to Twitter with the hashtag #REDWorldRecord. The campaign was a success, and they set the new record. This promotion is the latest in [...]
6 Quick Ways To Measure Visual Content on Twitter and Facebook
“Pics or it didn’t happen.” That’s the general rule when dealing with a friend who went fishing…or to Vegas. It might as well be the motto for social media too. Visual content has become more and more impactful as a way to reach potential customers, fans, and followers. But with so many options, services and types [...]
D11 Conference: Recap & Stats
Yesterday wrapped up The Wall Street Journal’s D: All Things Digital conference. Over the last couple days, those following the event on Twitter were able to get a glimpse into the top minds in tech. We tracked Twitter mentions for the event hashtag, #D11 using Simply Measured’s Twitter Activity Report, and are excited to show [...]
New Companies Join Simply Measured in Twitter’s Certified Products Program
This morning, Twitter announced the 2013 class of the Certified Product Program. As part of the first class of certified products, Simply Measured would like to congratulate the new additions. We’re excited to see some great companies added to this list. The companies, who will be joining Simply Measured in the exclusive program, provide innovative, industry-leading [...]
Coke vs. Pepsi: Who’s Winning on Twitter
Whether you call it soda, pop, or cola, we all know the major players. The battle between Coke and Pepsi is older than we are; CNN Money even named it “one of the greatest business rivalries of all time.” Certainly the two cola giants are iconic brands, and both aim to bring their best social [...]
Lessons from Zillow: The Benefit of a Social Earnings Call
With new approval from the SEC, companies are taking to social to answer questions and disclose financial information during their earnings calls. Netflix did so on Facebook recently, and now Zillow is helping shape this new trend with their recent Twitter-integrated earnings call. The public, analysts, and experts alike were invited to ask questions via [...]
6 Types of Analysis to Time Your Tweets
Do you know how timing impacts the performance of your Tweets? There is no universal answer. The best times to Tweet are unique to your brand audience and the type of content that you deliver. Because the lifespan of any given Tweet you send is limited, it’s important to determine when your audience is most [...]
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