The Consumer Electronics Show is a mecca for gadget lovers, tech geeks, and big brands, and it’s back in Las Vegas this week for the 2015 rendition.
Each year, CES attracts more and more consumer tech brands, both at the conference and online, as they release new products and make announcements about upcoming projects. Consumer electronic brands realize they can’t ignore the opportunity to reach a targeted, interested, and engaged audience.
This brand involvement isn’t surprising when you consider the exposure companies can find among CES patrons and digital followers. Last year, CES-related Tweets generated over 3.9 billion impressions on Twitter, with #CES2014 Tweets peaking at more than 10,000 per hour.
Media companies throw fuel on the fire as well, covering every aspect of the conference and driving the conversation online.
In 2014, more than half of the top users were media companies.
How Harvard Medical School Earned 20 Million Video Views in 4 daysJay ShemenskiBlogger ExtraordinaireSimply Measured
There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently with a video we produced at Harvard Medical School. In under a week, the video received more than 20 million views. It trended on Facebook, YouTube, and Reddit, and had placements on over 50 digital outlets, including CNN, Wired, Vox, Gizmodo, NPR,… Continue Reading
What Makes BMW the Most Engaging Car Brand on Instagram?Tripti ShrivastavaBlogger ExtraordinaireSimply Measured
Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins, hands down. The brand has a huge lead… Continue Reading
How to Add Instagram Zoom to Your Social StrategyLucy HitzBlogger ExtraordinaireSimply Measured
Instagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them. Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt. Over the past… Continue Reading