Hoards of tech geeks have descended upon Austin, TX for the 2014 SXSW Interactive Festival. With over 30,000 in attendance, and nearly all of them on their phones, brands have a unique opportunity to target a very particular audience. What have brands done to capitalize on this awesome festival? Check out our #SXSW Tweets from the Week!
SXSW isn’t just for talking shop, there’s also a party every now and then. American Express is helping people out with their morning-afters and this Tweet is a great way to let all of the festival know.
Radioshack is solving a problem that any tech festival is going to have. Staying charged! With all the electronic devices at a festival like SXSW Interactive, fans poured the #RSSXSW Tweets in. Check out all the love that Radioshack is getting!
First of all, that’s Kevin Bacon! Second of all, this is a great Tweet utilizing Vine to give their audience a look at what’s happening at the festival.
This Tweet from Pinterest might be my favorite and here’s why: In less than 140 characters, Pinterest solves a problem nearly all SXSW attendees have. A new city, a bunch of restaurants, and no idea where to go! The Tweet redirects to an interactive Pinterest map, featuring some of the best foodie destinations in town.
SXSW is a great place to promote a film, but it has to be done right. Amidst all the chatter, brands have to be crystal clear about what fans will be seeing, where and when. The Neighbors movie put together a simple graphic with some quippy copy, and it works.
… Honorable Mention: @Oreo
Oreo gets me, every time. Seriously, give these people a raise! Oreo displays some active listening and creative prowess in this custom crafted poem. We’re pretty sure that Product Poet is now a fan for life.
What other Tweets from SXSW do you think should make the list?