Cross-channel measurement is critical to any advanced social media strategy, but it’s a complex problem that is difficult to solve.
With more networks, bigger audiences, and advancing tactics, the measurement needs for social media marketers are increasing daily.
As a marketer, how do you bring each piece of the puzzle into one place, create a common language, and develop an understanding that spans all of your social networks?
Social media marketing is transitioning from a loosely understood art form to a hard marketing science. Social media managers have to go beyond basic point analytics on individual networks and now must implement complete measurement across all channels and activities. — Adam Schoenfeld, CEO of Simply Measured
Our CEO Adam Schoenfeld and Director of Professional Services Ron Schott are hosting a webinar tomorrow that will help answer these questions. To register, click here.
Schoenfeld and Schott will walk through the complexities of modern social marketing, and talk about the five essential functions of cross-channel measurement:
- Aggregating Data
- Standardizing Metrics
- Setting Baselines and Goals
- Analyzing and Comparing Data
Join us for this webinar tomorrow (Wednesday, August 20th) at 10:30 AM PDT by registering below. Adam and Ron will be available for a robust Q&A after their presentation, so come prepared with your questions!