As the number of brands active on each of the major social networks continues to grow, the amount of content being published has multiplied exponentially.
Do You Need to Grow Your Social Media Audience?
With so much content out there, the odds of your fan base seeing your content aren’t as high as it used to be. In the early days of social media marketing, building a huge audience base was the primary goal for many marketers.
Is it still valuable to have a big audience? Maybe. But maybe not. Answering that question can be tricky, and more than anything, should be dependent on the overall business goals your social team is serving.
Our new guide Do You Need to Grow Your Social Audience? tackles this topic, and walks you through the process of deciding whether or not you should be focused on audience growth.
Is Audience Growth Important for Your Brand?
If you decide that growing your audience is still an important and valuable tactic for your brand, this guide provides several practical tips on how to do so, setting the framework for growing the right audience, in the right place, at the right time. Download your complimentary copy by clicking the link below.