Does Your Brand Truly Engage on Social Media?Tiffany WinbushBlogger ExtraordinaireSimply Measured
According to social media and digital strategist Jason Falls, engagement is “communicating well enough that the audience pays attention.” Social media is, and has always been, a two-way conversation. In order for that two-way conversation to have a chance of happening, your brand will first need to gain the attention of your customers, as well as potential customers, and then become consistently recognized by those audiences.
But how does your brand ensure that you are gaining the attention of customers and holding their attention while in the process? You’ll need to accomplish both in order to provide them with useful information, and to inform them of the benefits of your product or service.
Here are some techniques you can implement to ensure that your brand truly engages people on social media.
Listen to and Analyze Conversations
Awareness of conversations taking place about your brand, and industry, is important. A social media listening campaign can help determine who to engage with on social media.
Don’t take for granted how much hello means to people. Unless you’re a major brand with a team of social media specialists, it’s probably not feasible to say hello to each and every follower or fan, but consider setting aside at least one day per week to send a social media hello.
@fillooshh If it is within 24 hours of booking the ticket, it’s free. -Jordan
Social media has morphed into a customer service platform and customers expect brands to respond to their questions. The airline industry uses social media to its benefit by answering passenger questions, working to rebook missed flights and much more.
Provide Concrete Value
Give social media followers what they want, which is information they can benefit from. Create and share content that your customers will truly benefit from seeing.
While much of the content created for social media is planned in advance, participating in real-time marketing can expose brands to an audience they may not already be familiar with. But be careful, there has been a number of real-time marketing fails.
Above are only a few tips for your brand to engage with followers and fans online. Get creative to truly figure out ways to engage across social media.
Is there a form of social media engagement that’s worked best for you? Leave a comment below to share it with the Simply Measured community.
Tiffany Winbush is the Global Social Media Manager for the Mergermarket Group, which delivers corporate financial news, intelligence and analysis from around the world. In her role, Tiffany is responsible for content creation and driving social media engagement across 11 brands that fall underneath the Mergermarket Group family of products. Tiffany lives in NYC with her tech entrepreneur husband and two year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service organization Delta Sigma Theta Sorority, Inc. Tweet Tiffany at @TiffanyPR or connect with Tiffany on her blog, Women Making Moves.
Who Are the Most-Mentioned NFL Teams, Players, and Brands on Social?Tripti ShrivastavaBlogger ExtraordinaireSimply Measured
The first two weeks of the NFL Season 2016 have come and gone. Excitement is widespread, and there is much analysis about which teams will emerge as most valuable, and who will win the MVP of the season. Here we look at who and what drove conversations about the NFL on social media between Sept… Continue Reading
How Harvard Medical School Earned 20 Million Video Views in 4 daysJay ShemenskiBlogger ExtraordinaireSimply Measured
There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently with a video we produced at Harvard Medical School. In under a week, the video received more than 20 million views. It trended on Facebook, YouTube, and Reddit, and had placements on over 50 digital outlets, including CNN, Wired, Vox, Gizmodo, NPR,… Continue Reading
What Makes BMW the Most Engaging Car Brand on Instagram?Tripti ShrivastavaBlogger ExtraordinaireSimply Measured
Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins, hands down. The brand has a huge lead… Continue Reading