Yesterday, I “liked” the Facebook page of a golf brand and shared their photo with all of my friends. I can’t even tell you the name of the brand.
Within 5 minutes, four of my friends had also “liked” the page, and shared the same photo (which I’d shared because a friend of mine liked their page and shared it).
I may not remember who the brand is, but now that I’m a page fan, they can remind me who they are any time they want to.
Why’d we all get so involved with this random golf club manufacturer? The photo was advertising a free set of clubs, and a weekend at an Arizona golf resort to a random person who liked the page and shared the photo. Ten seconds of work to enter a sweepstakes none of us had much of a chance at winning, and now this company has a gang of followers with an interest in their product. Any time they want, they can reach out with future promotions, products, and offers, knowing it’ll reach us.
Sweepstakes and contests are an increasingly popular component to social media strategy. PR Week’s Tanya Lewis just released her new ebook, Eye On The Prize: How Brands are Winning with social media contests and sweepstakes. Lewis contacted us for some analytics on large brands who are running social contests and sweepstakes, and the result is a very compelling and insightful guide. Take a second to download your copy for free. You won’t regret it: