[Free eCourse] It’s Time for #GutCheckPlusSidney WaterfallBlogger ExtraordinaireSimply Measured
The most successful people I have encountered in business are those who know the pulse of their function and are in tune with what is happening in their company, among their competitors, and within their industry.
You know the people I’m talking about. They are very easy to identify in meetings. They know their numbers like the back of their hand, can explain the hows and whys behind the data, and easily speak to strategic and highly detailed questions.
You rarely hear these people say, “Umm…I’m not sure. I’ll have to look into it and get back to you.”
If they do have to “look into it,” they get back to you ASAP. I call these people business owners–they own their job function, channel, or department–AND know how other channels and departments affect them. They walk out of meetings like…
In order to know the pulse of your social media department, you have to constantly evaluate:
Your performance status
What your competitors are doing
How to push boundaries and launch effective creative campaigns
How to report and talk to your upper management
You don’t just need a gut check. You need a #GutCheckPlus.
Don’t worry, we are here to help: We designed a free 4-week eCourse that will walk you through each phase, with guides and action items to complete and tailor to your brand or agency.
1. Your Performance
You’re probably not surprised here! Step 1 is always looking inward. You should know your business better than anyone else in your company. This doesn’t just mean filling out reporting numbers every week and month. It means being able to use your data to answer the “Well, why did that happen?” questions, and making optimizations where necessary. Don’t answer questions with “I think,” “I assume,” or “I’m pretty sure.” #GutCheckPlus means being able to answer these questions:
Which content is performing the best on which channel?
Which content resonates with my audience best by channel?
Are my current campaigns succeeding compared to our benchmarks? Why or why not?
Am I on track to hit my goals? Where am I excelling? How can I make up any gaps?
Social is unique because you can access a lot of data about your competitors and how your target audience is interacting with your competitors. You NEED to use this to your advantage.
I would never be able to get my hands on my competitors’ email click-through rates, landing page conversions, or see how my audience is engaging with their nurture programs and special offers–I wish! Completing an in-depth competitive analysis can be eye-opening and transform your plan/strategy.
Get competitive data and use it to learn what is working for your competitors and how you can differentiate yourself.
3. Your Campaigns
Creativity is a challenge for all marketers. You have to continually push yourself and your boundaries. Are you stuck in a routine? How do you know which new strategies to try?
A) Brainstorm a ton of ideas and “what ifs,” try them out, and then validate with data to see if they help you hit your goals
B) Start with the data, listening to earned conversations to understand what is happening around your industry, product, or target topics on social, and come up with ideas using this data
Either option produces optimized results, and week three of our eCourse shows you how.
4. Your Boss
You need to make sure you deliver the information that is most valuable to a C-level or VP.
You should focus on trends and be able to answer high-level questions like How is this campaign or program improving?
Your boss doesn’t need to see every data point of your campaign or program. Your VP wants a quick snapshot, not a three-hour deep dive, but you need to be prepared to answer every detailed question they might come back with after consuming your overview. Present the polished snapshot, but be able to answer detailed questions about what you are presenting.
So do you want to be that THE business owner of your social program? It’s time to get started. Don’t worry: we will be there to help along the way. Sign up for the Social Marketer’s Gut Check eCourse today!
I’m a Marketing Campaign Manager here at Simply Measured. On the demand generation team, I run our email programs, lead nurture strategy and integrated campaigns, and handle all things middle-of-the-funnel.
Outside of work, you can find me at a dog park with my goldendoodle Riggins, on a golf course somewhere, or drinking wine with friends.
New Twitter Moments vs. Snapchat Stories: Which is Right for Your Brand?Lucy HitzBlogger ExtraordinaireSimply Measured
On October 6, Twitter released its long-awaited Moments, “the best of what’s happening on Twitter in an instant.” ReCode recently published an article likening Twitter’s new Moments feature to Snapchat Live Stories. Both features help you find the “best of” their respective networks in real time, broken down by event categories. So which features of Twitter’s… Continue Reading
My Top 5 Favorite SlideShares from the =LIFT(Social,2015) ConferenceLucy HitzBlogger ExtraordinaireSimply Measured
You know when you get back from an industry conference or a really good lunch with a mentor and need a minute to internalize all you’ve just heard? Well, that’s what this past week has been for me — not to mention a recovery period from putting on our first conference ever! You can find… Continue Reading
#MambaDay: Kobe’s 5 Million Mentions Steal the Show on SocialJade FurubayashiBlogger ExtraordinaireSimply Measured
Last night was a seminal night for the NBA. The 2015-2016 regular season came to a close, a legend hung up his jersey, and a long-standing record was finally snapped. The two events overlapped, forcing fans to choose, furiously switch channels, or tune in via social. The mayhem led to some unforgettable celebrations, memes, and… Continue Reading
How to Fine-Tune Your Father’s Day Social Marketing StrategyLyndi CataniaBlogger ExtraordinaireSimply Measured
When it comes to holiday and event marketing, there are numerous opportunities to consider. If you want your brand involved in the Father’s Day conversation or have specific products you want to draw awareness towards, you should be choosing social strategies and planning now. Timing is important. Finding the right strategy for your brand and placing… Continue Reading