On Twitter, People Expect a Response in Under Two HoursKevin ShivelyBlogger ExtraordinaireSimply Measured
Of the companies on the Interbrand 100 Best Global Brands list, 32% have dedicated customer service handles. Our recent study of these dedicated handles shows that these 32 accounts were mentioned more than 95K times in just one month.
Twitter is the new epicenter of digital customer service. Users flock to the network to complain about products, raise issues, and interact with support teams. As large brands take notice, they’re integrating customer service into their social strategy.
A recent report by Lithium Technologies finds that 65% of Twitter users expect a response from a brand in under two hours.
The report went on to explain that when their expectations aren’t met, 60% of users will express their dissatisfaction publicly on social media.
From creating a process and identifying the type of feedback you’re dealing with, to involving your audience and knowing when to take a conversation offline, this guide will equip you with the tactics you need to keep your audience satisfied. And if that isn’t possible? How to let go and move on.
Instagram and Twitter May Pair Better Than We ThoughtKevin ShivelyBlogger ExtraordinaireSimply Measured
Instagram links don’t perform well on Twitter, right? This is the assumption social media marketers have made for the last year, and it’s backed up by the data…but we’re finding this might not be true. Recently, Twitter updated its activity dashboard. Among other things, this update adds clicks anywhere on a Tweet to the engagement… Continue Reading
How to Determine if a Social Network Is Right for Your BrandLucy HitzBlogger ExtraordinaireSimply Measured
How do you know when it’s time to jump on the Pinterest bandwagon, get started with Instagram, or make establishing a solid presence on Wanelo a priority for this quarter? What research do you need to do to determine whether joining a network you’re not active on is a sound business decision, and will resonate well… Continue Reading
Twitter Testing “Buy” Button That Could Change Your Social StrategyKevin ShivelyBlogger ExtraordinaireSimply Measured
Today, Twitter announced that they’re testing a new ecommerce feature with select partners, and it isn’t a stretch to say that it could change the way brands plan and use the network to drive sales. Twitter is testing a “Buy” button that will let users purchase products directly from the Tweet, keeping commerce as simple as… Continue Reading
How National Geographic Drives Giant Facebook, Twitter, and Instagram EngagementLucy HitzBlogger ExtraordinaireSimply Measured
Social media analytics company Shareablee ranked National Geographic as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. Today, National Geographic has an audience that’s 40 million-strong between Twitter, Facebook, and Instagram. The Washington, D.C.-based nonprofit owes its social success to a cohesive cross-network strategy designed to… Continue Reading