[Guide] Advanced Tips for Advertising on FacebookJade FurubayashiBlogger ExtraordinaireSimply Measured
Facebook Ads is an extremely powerful and effective platform, but isn’t the easiest to navigate. When you’re spending ad dollars on Facebook, you want to make sure that your efforts are efficient, effective, and optimized. To dig deeper into the world of Facebook ads, we asked some of the most influential social media brand marketers for their top tips for advertising on Facebook.
“News Feed ads with photos generate more engagement.” – @LilachBullock__Tweet This
“Generate brand awareness rather than clicks.” – @NealSchaffer__Tweet This
“Custom categories allow for better Facebook audience targeting.” – @JeffBullas__Tweet This
Whether you’re looking to help your Facebook fan page drive leads or combat the organic reach crisis, Facebook Ads are a great way to do that. In this guide, you’ll find best practices, tips and tricks from top-notch experts like Mari Smith, Lilach Bullock, Jeff Bullas, and more. Download the full guide here!
Conversations to Conversions: Why Social Needs More Than EngagementKevin ShivelyBlogger ExtraordinaireSimply Measured
Shaquille O’Neal is a notoriously bad free throw shooter. His career percentage from the line was 52.7%. He also has four championships, three finals MVP titles, three All Star MVP titles, and was the 1999-2000 season MVP and the 1992-1993 Rookie of the Year. If coaches had measured Shaq by his free throw percentage alone,… Continue Reading
Who Are the Most-Mentioned NFL Teams, Players, and Brands on Social?Tripti ShrivastavaBlogger ExtraordinaireSimply Measured
The first two weeks of the NFL Season 2016 have come and gone. Excitement is widespread, and there is much analysis about which teams will emerge as most valuable, and who will win the MVP of the season. Here we look at who and what drove conversations about the NFL on social media between Sept… Continue Reading
How Harvard Medical School Earned 20 Million Video Views in 4 daysJay ShemenskiBlogger ExtraordinaireSimply Measured
There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently with a video we produced at Harvard Medical School. In under a week, the video received more than 20 million views. It trended on Facebook, YouTube, and Reddit, and had placements on over 50 digital outlets, including CNN, Wired, Vox, Gizmodo, NPR,… Continue Reading