We’ve talked a lot about different ways brands can mitigate the Facebook organic reach crisis, but none is greater than understanding your page performance, and which levers make the most difference.
In order to do that, you need to move beyond reach, to metrics that Facebook Insights doesn’t show you.
In today’s world, measuring your Facebook page performance should take several factors into consideration, and holistically measure both your paid and owned promotion.
In this guide, we’ll show you how to get the most complete view of your Page, including:
- The fundamental problem with focusing your analysis on reach
- A list of the key metrics you should benchmark and track
- Three basic types of analysis your team should perform regularly
- How negative feedback plays a role in your understanding of your Page’s performance
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