It’s no surprise, then, that this is KTM USA’s second-most engaging post of the year to date.
1. Focus on the people your audience loves. Sure, your followers love your brand, but if you want them to feel a more human connection to you, connect with well-aligned influencers and repost their content, feature behind-the-scenes looks into their lives, and even consider asking them to “take over” your feed for a given period of time.
2. Get sassy. Instead of playing it safe, take a month and experiment with some posts that add a little attention-grabbing sass to your followers’ feeds.
3. Show off the beauty of your product. Whether you shill hardware or data storage software, there is something beautiful about your product — even if it is your facilities or the people who work in them. Get creative and display your product in a gorgeous light.
4. Play around with cuteness. Use ever-adorable animals and children to keep those Likes and comments pouring in.
How will you implement KTM USA’s content marketing lessons in your own strategy? Let me know in the comments below, and download our complete Instagram Strategy Kit below to learn more about marketing on Instagram.
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I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
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