@Crowdtap helped Minute Maid expand their reach with their target audience. Since Minute Maid only has 4,733 followers on Twitter, this was a key ingredient for bolstering the #doingood campaign and giving that hashtag wings.
Piggy-Back on Current Events
Minute Maid’s top Tweet in the month of June was their Father’s Day shoutout.
Get your brand involved when popular holidays and pop-culture events roll around. Run a Twitter audience analysis to determine which holidays and events your followers will be most activated by — the answers might surprise you and open your eyes to aspects of your audience’s personas that you didn’t previously recognize.
The conversation around #FathersDay was already occurring, so Minute Maid found a way to contribute to that conversation, while maintaining their messaging and branding! They were rewarded with a ton of engagement and their top Tweet of the month.
Want to Boost Your Twitter Engagement?
Check out our engagement boost cheat sheet pack. It includes more quick-and-dirty tips for sending your engagement skywards on Twitter, Instagram, and Facebook!
We’ll be releasing another video in a couple weeks, so comment with a brand you’d like to see us profile and subscribe to us on YouTube!
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I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
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