How to Go from Good to Great on Instagram

How to Go from Good to Great on Instagram Lucy Hitz Blogger Extraordinaire Simply Measured

Screen Shot 2015-06-18 at 8.26.35 AMYou’re doing pretty well marketing your brand on Instagram. You have a good following, and they like your content. Things are good.  But “good” isn’t your goal. You’re looking to take your engagement levels over the edge, from good to great.

If this sounds like you, read on to glean some quick-and-dirty techniques you should experiment with ASAP on Instagram. If you’re interested in more tips like this, be sure to download our new Engagement-Boosting Cheat Sheets which are designed to quickly inspire creative thinking for content on Facebook, Twitter, and Instagram.

Put Some “Huh?” in Your Marketing

Don’t be afraid to make people scratch their heads a little bit.

Oftentimes, whimsical, highly creative posts entice Instagram users to stop in their feed and engage when nothing  else will

KFC is a great example of a brand that excels  by using the “Huh?” marketing tactic.

I used to run a ferryboat across the Ohio River. They have bridges for that kind of thing nowadays. Learn more about my life and times at colonelsanders.com. Link in bio.

A photo posted by KFC – Kentucky Fried Chicken (@kfc) on

In a series of old-timey faux paintings with tongue-in-cheek captions, the fried chicken purveyor has been reminding Instagrammers of its “roots” lately by serving up unusual, “huh?” content which drives exceptional engagement.

Happy Birthday to…

Anyone, really. Well…anyone famous.

Choose a good-looking photo of an icon who will resonate with your audience — or even a particularly appealing shot of an employee.

Celebratory posts of this nature never fail to please on Instagram.

Happy 29th birthday to the incredible duo behind @therow, Mary-Kate and Ashley Olsen. See their best two-of-a-kind red carpet looks on Vogue.com. Photo by @bruce_weber.

A photo posted by Vogue (@voguemagazine) on

For instance, this low-lift post wishes a happy birthday to Mary-Kate and Ashley Olsen, child TV stars-turned-fashion designers, and has received 101K Likes and 755 comments thus far. Talk about gaining maximum traction with minimum effort!

Important to note here: Vogue is wishing a happy birthday to celebs who they know will resonate with their follower base. Be careful to do the same for your brand.

User-Generated Content, Please

Offer a prize for the best photo or video using a hashtag of your choosing.

https://instagram.com/p/38_srptJS0/?taken-by=aloyoga

You’ll gain content to use in the weeks to come, connect with participants in a meaningful way, and come to understand your Instagram audience better, too.

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Lucy Hitz

I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.