How to Present Your B2B Social Media Planning DeckLucy HitzBlogger ExtraordinaireSimply Measured
Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We’ve been there. Let’s break it down to the essentials: the key components of an effective deck that positions you and your department best, and makes your requests clear.
1. Give Some Background
As always, start with the data.
This portion of the deck should include:
External research and trends
Your brand’s social performance data
Your competitors’ data
Starting your presentation with the data gives you a sense of authority, and a place to suggest improvement from. It also enlightens and educates your organization on the greater landscape: big-picture trends and specific competitor data.
2. Draw a Conclusion
You can’t just present the data. Where did the data land you? What did it teach you? This is where you explain what you have concluded through your research and social analytics.
For example, We learned that, while we have been patting ourselves on the back for creating such a robust community on Facebook, we’re still behind Competitor X on that network–which, as I’ve showed, is a serious growth network for our target market right now.
3. Reveal Your Campaign
How will you solve the problems you’ve identified through social analytics, or continue the positive growth you’ve presented on? By revealing your campaign, of course!
This section should include:
Campaign title: Duh.
Campaign objectives (or goals): What are you hoping to get out of this campaign from a business perspective, based on the data and conclusion from the previous section?
Campaign KPI’s (Key Performance Indicators): How will you know you are making progress towards your goal? Which metrics can show you this?
4. Debut Your Plan of Attack
Exactly how are you going to achieve your objectives?
In this part of your deck, you’re explaining how you’re going to get there: Which specific steps will you take on each active social channel and by experimenting with emerging platforms like Instagram Live and Snapchat?
5. Explain How It Integrates with the Rest of Marketing
Next, explain which resources you’ll need from the rest of the marketing organization, and how you will work with and benefit other parts of the organization .
Examples of resources you might need:
Thought leadership (i.e., exec availability for a Twitter chat)
Examples of how you will work with and benefit other departments:
Generating more speaking engagements for the CEO
Creating more leads
Driving content downloads
6. Hit ‘Em with Your Timeline
What does this process look like in actuality? Are there phases? When does phase 1 end and phase 2 begin? What are your checkpoints for deciding whether what you’re doing is working or if you need to pivot?
7. Ask for Feedback
Always end your presentation with enough time for questions and comments, and be confident in your data so that you’ll be able to answer any question you’re hit with. I recommend putting together an FAQ document for this presentation, with questions you think you might be asked and the answers, so you don’t freeze when the pressure is on.
Do you want a ready-made deck just like the one I outlined above? Then sign up for our four-week Gut Check eCourse. You’ll learn something new each week, which will help you put together a better plan, and this deck is included!
I’m the Content Marketing Manager here at Simply Measured. I manage our blog, produce longform content, head our co-marketing initiatives, and host the Simply Social podcast, among a few other things. I love yoga, The X-Files, peaty scotch, hiking, and poetry. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter.
5 Popular Crowdsourced Hashtags, Their Twitter Birthdates, And How Brands Use Them NowLucy HitzBlogger ExtraordinaireSimply Measured
When you’re scrolling through your feed and see #TGIF about one zillion times on Friday afternoon at 4 PM, do you ever wonder where that hashtag originated? Who was the first person to think of that? And how are brands leveraging these ubiquitous hashtags to gain more engagement, discoverability, awareness, and audience relevance on Twitter? I’m so glad… Continue Reading
How National Geographic Drives Giant Facebook, Twitter, and Instagram EngagementLucy HitzBlogger ExtraordinaireSimply Measured
Social media analytics company Shareablee ranked National Geographic as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. Today, National Geographic has an audience that’s 40 million-strong between Twitter, Facebook, and Instagram. The Washington, D.C.-based nonprofit owes its social success to a cohesive cross-network strategy designed to… Continue Reading
6 Tips for Creating Quick Social Media ImagesJade FurubayashiBlogger ExtraordinaireSimply Measured
Visuals drive engagement on social. This isn’t news to anyone. According to our Q4 2014 Twitter study, photos made up 57% of all engagement. However, even if you’re fortunate enough to have a marketing designer at your company, you know that these people are always swamped (just ask our designer, Matt Knorr). We work in social media.… Continue Reading
5 Secrets Every Social Media Manager Knows About Their BrandJade FurubayashiBlogger ExtraordinaireSimply Measured
You could argue that nobody is more intimately linked to your brand than your social media manager. We’re on the front lines of the good and the bad, as we watch brand-to-customer interactions unfold in front of our very eyes. It doesn’t take long until you’ve assembled a dossier on your brand. Not much gets… Continue Reading