How to Track Events on Twitter with RowFeeder

How to Track Events on Twitter with RowFeeder Adam Schoenfeld Blogger Extraordinaire Simply Measured

A lot of RowFeeder customers use the service to track, store, and analyze posts about their events, conferences, tweet-chats, meet-ups, seminars, and all other kinds online or offline events and functions.

The following tutorial shows you a quick way to track events on Twitter and analyze the results using our free Excel-based reporting templates. Special thanks to ZipSetGo for sharing the #TNI event data as a case study for this tutorial.

4 Steps to Track Twitter Events with RowFeeder:

  1. Set-up a new search on your RowFeeder account to track your event hashtag.
  2. Capture the posts mentioning your event hashtag in a Google spreadsheet or Excel.
  3. Download the Free Excel-based reporting templates to analyze activity over time, participants, and the underlying themes within around your event.
  4. Paste your RowFeeder data into the “Raw Data” sheet in the templates and adjust the inputs to match your desired time range and keywords (note: cells with red text on yellow background are always inputs).

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.