40% of Leading Brands Are Now Active on Instagram
They say a picture’s worth a thousand words. But for the big brands who are already engaging with Instagram’s 80-million users, it might be more fitting to say a picture’s worth a thousand fans.
Instagram’s consumer adoption has been well documented, but how have brands tapped into the hot mobile photo sharing service? And just as importantly, what are brands that have decided to hold off really missing out on?
These are the questions we set out to answer with our first Instagram study. Like our Google+ study, we used the Interbrand 100 list to gauge adoption rates amongst leading brands. The data and analysis in this study comes from our new Instagram analytics and reporting.
To analyze your own Instagram profile (or a competitor), try our Free Instagram Report, or request a trial of our enterprise platform to integrate Instagram analytics with engagement data from Facebook, Twitter, Google+ and YouTube.