Our Social Influencers webinar with Klout and Jess Estrada is filling up quickly, so I wanted to take the opportunity to highlight some stats and facts you may need to know about influencer relations.
The first step is defining exactly what an influencer is, what they do, and who they are. For that, we decided to turn to, who else, an influencer. Jess Estrada is a digital strategist and blogger who’s worked as an influencer for some of the top brands in the world.
Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor. – Jess Estrada
When defining the influencers relevant to your brand, there are several data-driven tactics that can make your life easier. In a recent post, Nate Smitha explained how to define, identify, and engage influencers.
Why are influencers important to a social media strategy? For that, we turn to the data. Here are three statistics that highlight exactly why influencers are important.
- 74% of consumers rely on social media to inform their purchasing decisions.
This stat comes from the ODM group, and is a telltale sign of how significantly technology is impacting consumer behavior through unlimited information to product data and fellow customers’ experiences. How can a brand have a voice in all the user content and feedback that surrounds their products? I’ll give you three guesses but you only need one: influencer marketing.
- 90% of consumers trust peer recommendations. Only 33% trust ads.
As per Nielsen, this stat clearly shows that, for brands to reach consumers in the current reality, they need the help of influencers. Consumers have begun to tune out traditional ads, and increasingly connect to their social networks to guide buying decisions.
- 90% of marketers have said Earned Media will have a significant impact on their strategy by 2014.
According to a joint study by Adobe and eConsultancy, a majority of marketers recognize that Earned Media is where it’s at. Why is it so effective? Because it breaks through all the online noise, drives awareness, and breeds purchase intent later on. Another study by BazaarVoice 2012 found that earned media drives 4 times the brand lift of paid media and 51% of Millennials are more likely to be influenced by earned media.
A Free Preview
In our webinar, Uri Bar-Joseph from Simply Measured will talk about how to measure influencers from the brand side, and Jon Dick from Klout will talk about how they identify and and bucket influencers at the home for social influence. Jess Estrada will give us the flip side of the coin, showcasing her experience working with brands, and highlighting some best practices for working with influencers. Tips like:
Do your research. Don’t just leave it up to the affiliate network or PR firm to vet bloggers or social media users for you. Take a look at the influencer’s blog and/or their social media presence, and only add the ones who truly resonate with your brand to the outreach list. – Jess Estrada
We’ll have many more tips for beginning, growing, and/or enhancing your influencer marketing program in our webinar, slated for June 24. Click the image below to sign up and get the party started.