=LIFT Keynote Announcement: You Don’t Want to Miss This!Jade FurubayashiBlogger ExtraordinaireSimply Measured
As a marketer, I can’t tell you how excited I am to announce our first two keynote speakers for =LIFT(Social, 2016).
Robert Safian: Editor-in-Chief of Fast Company Kipp Bodnar: CMO of HubSpot
If you’re looking for pioneers in the digital space, you’ll never find better examples. Safian and Bodnar exemplify what it means to be experts in the two main facets of marketing:
1. Building a brand and being a steward of its reputation. 2. Driving revenue from social media.
If you’re interested in growing the influence and impact of a social program, look no further than =LIFT(Social). These keynotes are the first of many, and promise to deliver insight that can be put to use immediately.
Robert Safian is one of the premier experts of digital transformation. Under his leadership, Fast Company to has received numerous accolades, including the highly coveted National Magazine Award for Magazine of the Year in 2014. Named Editor of the Year by Adweek in 2009, Safian has also served as an Executive Editor for Time and Fortune and headed Money as its Chief Editor for six years.
Kipp Bodnar is a pioneer of inbound marketing, and has been with HubSpot since 2010. The CMO has helped the company grow from startup to a publicly-traded staple for marketers around the world. Bodnar is the co-author of The B2B Social Media Book, and one of the foremost experts in driving revenue from social media.
=LIFT(Social): Where Marketers Go to Grow
Interested in joining us at =LIFT this year? The conference will be bigger and better than ever, and we’ll be announcing more amazing speakers over the weeks to come. Check out last year’s talks, and reserve seats for yourself and your co-workers or clients today!
How Harvard Medical School Earned 20 Million Video Views in 4 daysJay ShemenskiBlogger ExtraordinaireSimply Measured
There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently with a video we produced at Harvard Medical School. In under a week, the video received more than 20 million views. It trended on Facebook, YouTube, and Reddit, and had placements on over 50 digital outlets, including CNN, Wired, Vox, Gizmodo, NPR,… Continue Reading
What Makes BMW the Most Engaging Car Brand on Instagram?Tripti ShrivastavaBlogger ExtraordinaireSimply Measured
Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins, hands down. The brand has a huge lead… Continue Reading
How to Add Instagram Zoom to Your Social StrategyLucy HitzBlogger ExtraordinaireSimply Measured
Instagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them. Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt. Over the past… Continue Reading