=LIFT Keynote Announcement: You Don’t Want to Miss This!Jade FurubayashiBlogger ExtraordinaireSimply Measured
As a marketer, I can’t tell you how excited I am to announce our first two keynote speakers for =LIFT(Social, 2016).
Robert Safian: Editor-in-Chief of Fast Company Kipp Bodnar: CMO of HubSpot
If you’re looking for pioneers in the digital space, you’ll never find better examples. Safian and Bodnar exemplify what it means to be experts in the two main facets of marketing:
1. Building a brand and being a steward of its reputation. 2. Driving revenue from social media.
If you’re interested in growing the influence and impact of a social program, look no further than =LIFT(Social). These keynotes are the first of many, and promise to deliver insight that can be put to use immediately.
Robert Safian is one of the premier experts of digital transformation. Under his leadership, Fast Company to has received numerous accolades, including the highly coveted National Magazine Award for Magazine of the Year in 2014. Named Editor of the Year by Adweek in 2009, Safian has also served as an Executive Editor for Time and Fortune and headed Money as its Chief Editor for six years.
Kipp Bodnar is a pioneer of inbound marketing, and has been with HubSpot since 2010. The CMO has helped the company grow from startup to a publicly-traded staple for marketers around the world. Bodnar is the co-author of The B2B Social Media Book, and one of the foremost experts in driving revenue from social media.
=LIFT(Social): Where Marketers Go to Grow
Interested in joining us at =LIFT this year? The conference will be bigger and better than ever, and we’ll be announcing more amazing speakers over the weeks to come. Check out last year’s talks, and reserve seats for yourself and your co-workers or clients today!
The 3 Types of Social Media Metrics that Matter to YouJay ShemenskiBlogger ExtraordinaireSimply Measured
Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field, and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize… Continue Reading
Digital Marketing Predictions from the Experts: 2017 EditionLucy HitzBlogger ExtraordinaireSimply Measured
We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. We were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Here are a few highlights from the… Continue Reading
5 Ways NASA Accomplishes Its Digital Marketing MissionTripti ShrivastavaBlogger ExtraordinaireSimply Measured
All of us at one point or the other have looked at the sky and wondered what lies beyond. The stars, the planets, and the galaxies have captured our imaginations by their sheer mystery and beauty. At the forefront of space exploration, NASA has been instrumental in leading research about space exploration and scientific discovery,… Continue Reading