The Twitterverse went wild last night as Snooki and crew joined LeBron James in Miami for the “Jersey Shore” Season 2 premiere. MTV had a big social media and mobile campaign to create buzz for the premiere, featuring “Jersey Shore” games for Facebook and the iPhone. Of course, we have been monitoring social media conversations for “Jersey Shore” all week leading up to the premiere to analyze the impact of MTV’s bold social media efforts. It appears MTV’s campaign was a success at driving big traffic and engagement leading up to the show and during the premiere event.
The conversation built up significantly each day, and last night drew social media rivaling the NBA Finals. The term was trending on Twitter at several times during the day and spiked as the show aired starting at 10pm EDT. Interestingly, the East Coast airing of the show draw considerably more activity than the west coast time. By the time 10 Pacific came around, velocity was waining a bit. Looking at the geographic dispersion of Tweets suggests a high volume in the Northeast with a solid share coming from Jersey itself.