Community managers know that their job is not a typical 9-5. You’re always responsible for what happens on your social channels, whether it’s at 3pm or 3am.
The job is 24/7 by nature, but we’re only human – we need to eat, to sleep, and interact with human beings IRL. To keep you sane, you need to take your happy hours, your evenings or even your weekends, to be unplugged (relatively speaking – this just means not being completely consumed by your phone).
But when we get back to the office – it’s go time. So how do you catch up on what you might’ve missed? Develop a morning ritual. Don’t have one? Have a look at mine!
Scan for Any Fires
When my alarm goes off in the morning, I immediately check Twitter on my phone for any potential fires that need put out. If a customer needs something ASAP or something crashed in the middle of the night, I want to make sure I don’t let it sit while I’m getting ready and driving into work. Even if you can’t handle it at that very moment, it’s always good to briefly check what happened overnight, to mentally prep yourself.
Respond to the Night Owls
Once I get into the office (and after I get my Driscolli raspberries and cue my morning dose of Drake), I take a deep breath and look closer at what I missed overnight. We have a very geographically diverse audience; people are constantly Tweeting. It’s important to make sure that these people are responded to. After all, better late than never. The internet is a forgiving place — they understand that being a functioning insomniac is not “part of the job.”
Read the News
For years, I watched my parents sit and read the newspaper in the morning. Now I basically do the same thing everyday, except my newspaper = Feedly.
Feedly is a great way to access all your news in one place and for those, like me, who need visuals to stay engaged – they have a killer “Magazine Mode.” Populate your Feedly with all your favorite industry blogs. If news broke in your industry overnight, you’ll be able to read about it first thing in the morning and tailor content accordingly.
Another tip is subscribe to daily digests. My two favorites are Marketing Day and The Next Web’s “Top Stories from the last 24 hours.”
Review Your Calendar
Now that you’re all caught up on what’s happening in the industry, review what’s going on internally. Granted, you generally have a pretty good idea at what content is going out when, but things can change quickly and social media has to be ready to adapt. Make sure to take a good look at what your blog and/or content team is planning for the day, and make sure your Tweets and posts can help promote those objectives.
This is my favorite part of my morning ritual. I love the insight that data can give me about content performance, content types, effective times to post, etc.
I analyze my Twitter performance on a daily basis. Using Simply Measured’s Twitter Account Report and Google Analytics, I’m able to see which pieces of content or copy were the most engaging and drove the most traffic. In GA, you’re able to set up a custom widget that can track visits from social to your specific blog posts. From here, you can deduce which content is driving social visits.
Now, don’t get me wrong – visits are very important. It’s an integral part of what I do. But at the end of the day, community managers are about engagement and there’s no better way for me to measure that than in my Twitter Account Report. In the mornings, I always want to check out how my content from the day before performed based on engagement. This not only gives my job context, but can affect what I schedule for today and tomorrow. A quick look at my top Tweets usually does the trick.
Generally, I have my Tweets and posts planned out in advance. However, if some unexpected content comes your way, you have to be able to adjust. In the morning if there’s a new post, I have to adjust my schedule. But community managers are busy, we can’t be glued to Twitter all day. Learning to effectively automate is an important skill that can free up the rest of your day. I prefer to use Tweetdeck, the Facebook scheduler, and Evernote to keep all of my scheduled posts running smoothly. Don’t be afraid to automate, as long as you’re willing to adapt.
Every community manager’s morning ritual is slightly different. Did I forget something? Tell me what you do to catch up in the AM!