NBA Tweets

NBA Tweets Adam Schoenfeld Blogger Extraordinaire Simply Measured

Just before the Lakers and Thunder (aka Zombie Sonics) tipped off game 2 last night, we started tracking “Lakers” tweets in a spreadsheet with Rowfeeder.

From tip off until mid-night we captured over 45K tweets at an average pace of 172/minute! The game turned into a great battle down the stretch with the Lakers pulling out a 95 to 92 victory. Kevin Durant missed a good look at 3 with 7 seconds remaining. The dramatic finish caused a big spike in activity. Nearly 15% of the total volume occurred within 5 minutes of the final buzzer.

This post was originally published on the Untitled Startup blog.

Adam Schoenfeld

Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.