New Study: 80% of Fortune 500 Companies Active on Facebook and Twitter
Each year, the University of Massachusetts Dartmouth Center for Marketing Research releases a study of social media adoption among Fortune 500 companies.
As America’s most successful companies, the Fortune 500 are a good indicator of future adoption, and emergent social trends.
The study proved what many of us already know: the role of social media at the enterprise level is getting larger and more complex. Social tactics are falling into alignment with broader marketing initiatives. Growing adoption across major networks validates this focus, as highlighted by the Fortune 500.
Key Findings: Fortune 500 on Social Media
The full study is worth a read for any social marketer, but below are some key take aways. What sticks out to you as most interesting? Let us know in the comments.
Among the industries using Twitter, Food and Consumer Products has the highest percentage of brands active on Twitter, but some of the less commercial industries are represented as well. 91% of utilities companies and 94% of commercial banks have Twitter accounts.
Blog usage by Fortune 500 companies has decreased since 2013, when it was at its peak of 34%. This shift may indicate a growing focus on social and external engagement vs. hosted content, but may also mean that Fortune 500 companies are resetting tactics and goals as the digital space evolves.