Featuring archival advertisements, images from sponsored events, inspirational style quotes, and plenty of close-ups of their finely made suits, Brooks Brothers’ Instagram account is not as active as many of the other brands in the Old Brands, New World series, but boasts a wide variety of visually appealing, right-on-the-money content sure to keep its audience size growing.
I’m excited to see where Brooks Brothers takes its Instagram strategy in the future, but here’s what’s driving their engagement right now.
Brooks Brothers Instagram Snapshot
Brooks Brothers has been around for 196 years, bills itself as “the country’s oldest clothing retailer,” and introduced many apparel novelties to Americans over the years, including button-down collars, the pink dress shirt, and the Shetland sweater.
What The Data Tells Us
Here are the top photo tags Brooks Brothers has used on its Instagram posts between January and the end of May.
Clearly, a lot of mileage has been gotten out of the recently passed Father’s Day, Winterfest, and Bowtie Friday – and, unsurprisingly, each of those tags show up in the top 3 posts for this time period.
What They’re Doing Well
Here’s the #1 most engaged-with post from January-end of May.
#FathersDay tag, check. This post succeeds by putting all that is manly in one car, and reminding Brooks Brothers followers of all the gifts the brand offers for all the different activities a dad engages in.
And here is the #2 most engaged-with post.
This post succeeds for two very simple reasons. One, it’s a cool (haha) image. Two, while playful, it still remains true to the Brooks Brothers brand and what their audience is interested in seeing.
And here is the thirdmost engaged-with post:
Here Brooks Brothers reminds us to keep our chins up through the miserable winter with a smattering of classic style – while, of course, showing off their gorgeous, iconic tweed suit.
What Can Your Top Photo Tags Tell You?
How can you use this metric to discover which categories of content are working for you, what you should do more, and what you should do less? What do you admire about Brooks Brothers’ social strategy on Instagram? Let me know in the comments below!