2013 was a fantastic year for Simply Measured and social media. To bring in the new year, we’re taking a look back at last year’s 10 hottest blog posts, courtesy of our Blog Performance Report:
We hope you enjoy re-reading these as much as we enjoyed putting them together for you fine people. Thank you all for an amazing year.
During the last season of The Voice, we decided to take a look at two opposing contestant’s fan bases on Twitter. At the end of the first-ever #VoiceSave challenge, we found that Kat won, despite Josh’s fans tweeting more than Kat’s. Voice fans flocked to the post, voicing their opinions on Twitter, Facebook and our blog. Oh, and we got a pretty cool RT. Check out the full post here.
After Facebook updated their entire Insights tab in October, marketers were totally thrown by the extensive changes. Our team decided to write this post to help social media experts understand what the changes were and how they would affect their campaigns.
Twitter exploded after Beyoncé surprised fans by releasing her new album completely out of the blue. This unconventional roll-out worked for Queen B, helping her sell over 1 million units. We took a look at how brands can learn from this unconventional type of marketing, check it out here.
A year after the Facebook acquisition, Instagram’s growth sky-rocketed. With 67% of the world’s top brands using the network, we decided to take a look at the audience, tactics and performances that have made this platform a rich-marketing opportunity. Click here to access the full study.
Facebook has made big changes over the past year, especially to how brands and users can interact. By improving how visual content is displayed, introducing clickable hashtags and changing how people can engage with content, Facebook is a rich opportunity for marketers. We analyzed the activity from the top brands in the world and you can access the full study here.
Follower count is an important metric for measuring the growth of your brand’s audience. However, too often marketers are focusing solely on this metric, when it’s not the only metric that deserves attention. Check out the other 10 Twitter audience metrics you should be keeping track of here.
Twitter is a goldmine for social media marketers. The audience is there, the conversation is rich and the power players are actually engaging. But, everyone’s “power players” are different. Do you know who yours are? Click here for our post that breaks down several ways to identify which people you should be targeting.
Well, should it? Since big brands like MTV and Sprite have seen success on this platform, this is a question many marketers have been asking themselves for some time now. With over 300 million monthly unique visitors and over 108 million active accounts, Tumblr is a force to be reckoned with. In this post, we took a look at how big brands are using the platform to drive engagement and brand awareness.
Google+ was a common theme throughout social media marketers’ 2014 predictions, and their latest ad platform probably had something to do with that. When you advertise with +Post, you not only get an ad placed within the G+ network, but across Google’s entire display network. We took a look at the results from Toyota USA’s test run and found that the impact of these ads is big, real big. Click here for the full post and check out Google’s video below.
With Instagram ranking as the 3rd fastest-growing app of the year, we wanted to help marketers get this platform up and running for their brands. These 10 tips, based on the tactics of the world’s top social brands, will help you boost engagement and increase brand awareness on Instagram.