The 6 A/B Testing Mistakes That Stifle Conversions

The 6 A/B Testing Mistakes That Stifle Conversions Larry Alton Blogger Extraordinaire Simply Measured
Testing Mistakes

Everyone wants to talk about A/B testing. It’s been around for years, but the average business is just now stumbling on tools and technologies that make it easy to execute. That being said, there’s a fair amount of misinformation circulating, and it’s leading to poor results. Avoid these six mistakes when you are A/B testing across your… Continue Reading

How to Quickly Identify Influencers with Simply Measured

How to Quickly Identify Influencers with Simply Measured Kevin Shively Blogger Extraordinaire Simply Measured
Influencers Simply Measured

When I tell my group of friends that they should download an album, watch a new TV show, or read a new comic book, they generally listen. But if I were to tell them which sports car to buy, they might laugh in my face. I hardly ever drive, I don’t care about cars, and I… Continue Reading

How to Build Enduring Influence for Your Brand

How to Build Enduring Influence for Your Brand Lucy Hitz Blogger Extraordinaire Simply Measured
Influencer

As I was doing research for this blog post, two major themes kept repeating themselves: connection and consistency. The connection theme applies to communication both between different parts of marketing departments and between brands and their audiences. The consistency theme is, well, consistent across most of my findings and suggestions here. A strategy isn’t a strategy unless… Continue Reading

How to Market Your Brand to All Generations with Social, Content, and More

How to Market Your Brand to All Generations with Social, Content, and More Lexie Lu Blogger Extraordinaire Simply Measured
Generations

If your business provides a product or service that appeals to a wide range of age groups, you need to develop a marketing strategy that reaches across generations. There’s been a lot of research done on targeting your marketing to specific demographics, but how can you create a plan that reaches a broad audience while… Continue Reading

6 Ways to Bring Social and Content Together in Your Plan

6 Ways to Bring Social and Content Together in Your Plan Lucy Hitz Blogger Extraordinaire Simply Measured
Content Social

Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true, you’re missing out. When your content team is regularly informed about what’s performing well (or not) on social, they can create better content for your social team. When your social team is… Continue Reading

4 eCommerce Lessons From the Top Digitally Native Brands of 2017

4 eCommerce Lessons From the Top Digitally Native Brands of 2017 Lexy Wright Blogger Extraordinaire Simply Measured
Digitally Native

The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement. Digitally native vertical brands are maniacally focused… Continue Reading

What True Collaboration in Digital Marketing Looks Like (And How I Learned It)

What True Collaboration in Digital Marketing Looks Like (And How I Learned It) Colin Zalewski Blogger Extraordinaire Simply Measured
Collaboration

Last year we talked a lot about the “de-siloization” of social. Stop doing social in a silo. Go make a friend on the email/display/search/SEO/web/personalization/video/some other team. I’ve been amazed and impressed by how many social marketers have begun the effort to start working collaboratively with other functions in their organization’s marketing department. Many of them… Continue Reading

The Difference Between Content Marketing and Social Marketing

The Difference Between Content Marketing and Social Marketing Lucy Hitz Blogger Extraordinaire Simply Measured
Difference

What’s the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Content marketers are often hyper-focused on… Continue Reading

How Email and Social Can Win by Working Together

How Email and Social Can Win by Working Together Sidney Waterfall Blogger Extraordinaire Simply Measured
Email Social Marketer

Email marketing is the most commonly used channel to acquire customers.  Marketers are investing most in website and email. You get it–email is big, and not going anywhere. So how can social and email work together to drive even bigger business wins? Below are some examples of how we do this here at Simply Measured, along… Continue Reading

How Social Sharing Fits Into the Customer Journey

How Social Sharing Fits Into the Customer Journey Lucy Hitz Blogger Extraordinaire Simply Measured
Social Sharing

Our recent webinar with Pixlee was a smashing success! We covered: – Specific social marketing tactics you can use in the different stages of the customer journey – How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages – A robust Q&A session at… Continue Reading