President Obama's #Compromise Campaign

President Obama's #Compromise Campaign Agasthya Upadhya Blogger Extraordinaire Simply Measured

With the debt-crisis seemingly having no end in sight; the President took to Twitter on Friday with the hashtag #compromise. He began tweeting the names of all the Republican Senators and Representatives and encouraged his base to reach out to their representatives to help find a compromise. Our real-time analysis was featured on Mashable on Friday. We kept monitoring Twitter over the weekend to measure the lasting impact of this campaign.

#compromise Tweets

We can see that there was a significant increase in the number of tweets that contained the hashtag #compromise on July 29th but the campaign was not able to maintain momentum and as a result the tweets per minute decreased from almost 43 tweets per minute on the 29th down to around 4 tweets per minute from the 29th through the morning of the 1st.

#compromise Tweets by State

Another interesting thing to look at is which states were driving the conversation. The chart below is color coded by how they voted in the 2008 election and it shows that states that voted for Obama in 2008 were the most active with the #compromise hashtag. In fact, 74% of all the tweets came from states that voted for Barack Obama in the 2008 election.

Finally, we were interested to see how this aggressive campaign would impact President Obama’s follower count. Over the course of the day on the 29th he had a steady decline in his number of followers. He lost roughly 36,000 followers as a result of the campaign – it is a relatively small percentage of his overall total but it marked the first time in 6 months that he had a day where his follower count decreased.  That being said, he has rebounded since the campaign has recovered 70% of the number of followers that he lost.