For the past five years, The Community Roundtable has produced the “State of Community Management Report,” a study analyzing 164 unique communities across industry, use case, and age.
The “State of Community Report” seeks to answer 3 questions:
- How are communities performing?
- What are the standards and strengths of communities?
- What opportunities should community managers focus on to grow their programs?
Daunted by the 77-slide report? Never fear! Have a look at my 3 major takeaways.
Build Out Your Community for Your Business
This is pretty simple, but extremely important. News Flash: Communities are crucial for your business. Out of the top tier communities (based on community “maturity”), 85% reported that they were able to measure the business value of community management. In comparison, only 48% of average communities were able to measure the same thing. So what does this mean? It’s quite simple: Give your community the time and dedicated resources it needs to grow. It might not be there just yet, but this is crucial for your business.
Invest in Your Community
Community management has always been dependent on fans and customers. It’s a relationship building job; you can’t do it alone. With the support of your fans and customers, you’ll be able to reach more people, generate more content, and foster better relationships. In the “State of Community Management Report,” they call this type of fan-outreach “customer advocacy and leadership.” Only 33% of communities without any leadership opportunities are able to measure business value, but that rate more than doubles to 71% for those with advocacy programs. So don’t forget about your community. Create user-generated content, connect with influencers, build strong relationships, etc. If you don’t have a customer outreach or influencer strategy, create one!
Get Support from Your Company
Like I said above, you can’t do it alone. The world of social media is hectic and constantly evolving. Finding executive support can be a daunting task, but brands are seeing it pay off. 58% of best-in-class communities include CEO participation vs. average CEO participation rates of 36%. Whether it’s a CEO or CMO, support from within your company is extremely important to help you grow your community the way you need to.
Check out the full report below and comment with your takeaways!