Last week, a handful of coworkers and I attended the Seattle Interactive Conference along with thousands of digital marketers. We saw two days of presentations, workshops, and panels, featuring some of the most innovative thinkers in the tech scene.
The conference created a ton of buzz on social media, primarily on Twitter as attendees took to social to talk about their favorite sessions, learnings, and tips. The #SIC2014 hashtag amassed 7,448 mentions in just two days, averaging 175 Tweets per hour.
The conference was filled to the brim with talent and experience. In case you left your notebook at home, need a quick refresher, or just want some highlights, here’s a round-up of my three favorite sessions at #SIC2014.
1. Briar Waterman: There’s More to Coffee Than Just Coffee
This could’ve quite possibly been my favorite session from the entire conference. Briar Waterman, the Director of Digital Creative at Starbucks, gave an inspiring tutorial on how social media can be used to tell stories and sell at the same time. Briar took us through the inception of his “Meet Me at Starbucks” campaign, the intricate execution, and how social media managers can emulate this kind of process.
Top takeaway: The best social media marketing campaigns are those that tap into and encourage existing behaviors within their audience.
2. Geoffrey Colon: Social by Design
Microsoft’s Group Marketing Manager for Bing Ads, Geoffrey Colon, gave a high-level look at what the key components to creating an engaging and rich social media experience are. Geoffrey covered everything from top distribution channels to content types to human behavior and how these elements contribute to hatching conversations on social.
Top takeaway: Instead of a product being the selling point, the selling point should be found within conversation.
3. Adam Schoenfeld: How to Get Out of Social Media Data Hell
Social Media Measurement Essentials to Get Out of Data Hell (SIC 2014)
from Adam Schoenfeld
Last year our CEO Adam Schoenfeld presented a general overview of the world of social media measurement. But at SIC 2014, Adam took a deeper dive into the depths of data hell and gave us all a guide for how to get ourselves out. @Schoeny
covered the dimensions of social analytics, the process of creating a measurement strategy, and the application of data to your business’ bottom-line.
Top takeaway: Don’t get distracted by all the social data you have access to. Make sure you have a clear idea of which metrics you want to analyze at and why.
Now it’s your turn. Tell us which sessions were your favorites in the comment section below!