Social ROI Solved: Simply Measured Acquires Inside Social to Connect The DotsAdam SchoenfeldBlogger ExtraordinaireSimply Measured
Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify and optimize performance. But that’s really just that — a starting point. These metrics are rooted in an assumption that engagement is valuable. We make this assumption because we fundamentally believe that social media is an important part of the buyer’s journey. But, we haven’t proven this assumption! In every major survey of social marketers, “Social ROI” is still cited as a top challenge.
Social ROI isn’t just about assigning dollars to social media, it’s about answering the next order questions. How do we connect social engagement to site traffic, conversion, customer lifetime value, and loyalty? How do we leverage social signals to drive marketing actions through our entire funnel? How do we identify the people who truly impact our business via social media?
Today, we’re announcing the acquisition and integration of Inside Social to help put the Social ROI problem to bed. With this integration, Simply Measured is the first analytics platform to truly connect the dots from social activity to the buyer’s journey. We’ve integrated Inside Social’s unique attribution technology with Simply Measured’s leading social analytics platform and have big plans ahead.
With this new solution, social marketers will be able to:
Measure the Business Impact of Social
Full funnel insights that illustrate social’s true business impact
Track signups, purchases, and other website conversions to quantify Social ROI
Attribute website conversions to the right content, channel, and people
Track the Impact of Dark Social
Understand social sharing on “dark” channels like native mobile apps, social messaging, and SMS
Gain full visibility into social sharing and traffic
Identify and Understand Your Social Audience
Track activity, views, and shares for individual visitors to your website
Identify your influencers, their behaviors, preferences, and channels
Identify influencers and the people most important to your brand
Understand who is impactful on your bottom line
By measuring the business impact and ROI of social, marketers will be able to prove the value they drive to the organization and bring social into the greater marketing conversation.
A Shared Vision and History
This acquisition is also very personal for us, because we have a shared history with the Inside Social team. As a Seattle company and a 2013 Techstarsgraduate, the Inside Social team was mentored by my co-founder Aviel Ginzburg, which led to the initial introduction between the two analytics companies.
Aviel and Inside Social co-founder Brewster Stanislaw sat down to talk about our shared history, passion, and future together.
Ready to get involved? We are opening up a customers-only Beta program for ground-floor access to this breakthrough technology. If you are interested in joining the Beta, click here.
Adam is the Co-Founder and VP of Strategy at Simply Measured. In 2010 (aka the dark ages of social marketing), Adam joined Damon Cortesi and Aviel Ginzburg to found "Untitled Startup, Inc" with the goal of helping marketers and analysts use social data to do their best work. The company quickly evolved to become Simply Measured and the trusted leader in social analytics. Outside of Simply Measured, Adam is a golfer, breakfast enthusiast, and long-time data geek.
How Starbucks Generates Over 270k in Engagement for Each Instagram PostTripti ShrivastavaBlogger ExtraordinaireSimply Measured
It is #NationalCoffeeDay, and, since we are in Seattle, it would be strange not to talk about Starbucks. The brand has not just been transforming itself for the digital world–it has taken marketing on social networks to a new level, by creating dedicated pages for coffees on various platforms like Twitter and Instagram. Here, we… Continue Reading
How Do You Grow and Measure the Success of Your Personal Brand on Social?Jeff BarrettBlogger ExtraordinaireSimply Measured
Depending on whom you ask, the Internet is both an easy and difficult place to create your own personal brand. There will always be someone standing in front of a pile of cash and a rented yacht telling you how they made millions from home — but that’s neither real nor realistic. I grew up the… Continue Reading
Conversations to Conversions: Why Social Needs More Than EngagementKevin ShivelyBlogger ExtraordinaireSimply Measured
Shaquille O’Neal is a notoriously bad free throw shooter. His career percentage from the line was 52.7%. He also has four championships, three finals MVP titles, three All Star MVP titles, and was the 1999-2000 season MVP and the 1992-1993 Rookie of the Year. If coaches had measured Shaq by his free throw percentage alone,… Continue Reading