Simply Measured is excited to announce that we are now a Twitter Official Partner with a competency in Analytics. Twitter announced the new partnership program in a blog post today.
The move essentially combines two partner programs that had been operating side-by-side until now:
1. Twitter Certified Product Program
A group of 35 products deemed the best of the best after extensive evaluation by the Twitter team on product fit, technical capabilities, data integrity and financial performance. Most Certified Products focus on engagement, content curation & analytics.
2. Twitter Marketing Platform Partner (MPP)
The MPP program was created in 2013 to highlight leaders in ad technology and work directly with Twitter’s Ads API to buy and manage ad campaigns.
Over time, Twitter and partners in both programs have evolved significantly and the lines between the two have blurred. One example is Simply Measured (historically a Certified Partner) releasing a new product for Twitter Ads Reporting back in February. The timing is perfect to combine the two groups under one umbrella.
The badge really says it all. It’s great to be one of the few solutions Twitter will put their name behind. We align closely with the Official Partner team to share insights and gain access to new data for our clients. – Jeff Gibb, Head of Business Development for Simply Measured
Below is a closer look at the eight competencies available for partners in this initial release.
Twitter Partner Competencies
Analytics: Find insights from Twitter Data
Engagement & Publishing: Manage social interactions and publishing
Content Curation & Display: Find and display Twitter content
Consulting & Agency Services: Find consulting and agency services
Ad Technology: Scale and optimize ad campaigns.
Audience Data Provider: Find new customers on Twitter using 3rd party data
Audience Onboarding: Find your customers on Twitter using Tailored Audiences
Ad Measurement: Measure performance of Twitter mobile campaigns
The bar for joining the Twitter Official Partner program remains high, and the team at Simply Measured couldn’t be more excited for the next phase of growth with Twitter.