#SimplySocialAwards: Best Video Strategy
It’s week 3 of the #SimplySocialAwards!
Last week Alaska Airlines won best content strategy with 55% of the vote.
Next up is best video strategy–an important category, as video continues to be a major trend for social media in 2017. 100 million hours of video are watched on Facebook every day and 10 billion videos are watched on Snapchat every day. Needless to say, video isn’t going anywhere.
Our marketing team has narrowed it down to four brands with extraordinary video strategies. We need your help deciding on a winner!
We know it’s tough, so here’s some inspiration to help you choose.
BuzzFeed drives tons of traffic, and 75% of their traffic comes from social. Video is a huge part of their strategy, driving the most engagement for the brand.
BuzzFeed uses videos that are:
BuzzFeed knows that humor is relatable, and short captions paired with funny videos work for their brand. Users engage by tagging their friends and driving more engagement and traffic for BuzzFeed.
A post shared by BuzzFeed (@buzzfeed) on
BuzzFeed uses current events and live video to get users actively engaging with them on social media. In a March Madness spin-off, the brand asked users to vote on memes in the below live video.
With about 7.3 million viewers tuning in each week, “The Bachelor” keeps its avid audience engaged on social between episodes and seasons with complementary videos.
✅ They relive some of the best scenes
The brand pokes fun at some of the most-talked about moments, bringing the TV show to social media.
✅ They promote upcoming episodes
This video promoting “The Women Tell All” episode was their most-engaging Instagram video in 2017 so far.
A post shared by bachelorabc (@bachelorabc) on
✅ They partnered with Snap Inc.
The Bachelor partnered with Snap Inc. to create episodes on Snapchat Discover called “Watch Party.” Each week during the past season, the Snapchat show brought in celebrities and comedians to watch and comment on clips from the episodes.
Elite Daily uses video for topics both funny and serious, but funny videos resonate most with their audience
Highest Facebook engagement for 2017 so far, with 407,882 engagements, is this video:
Why drinking tequila can actually be good for you…via Elite Daily Body & Mind
Posted by Elite Daily on Monday, February 20, 2017
Video engagement trumps photo engagement on their Facebook account by a landslide.
Elite Daily also uses their platform to speak about important issues and events. Below is a video about women in different countries, a hot topic for Women’s History Month:
Instagram is Red Bull’s #1 channel. The brand capitalizes on its slogan “Red Bull gives you wings” by sharing videos of high intensity sports.
63.5% of their total engagement on Instagram in March was from video content.
✅ They leverage user-generated content
You don’t see Red Bull selling you their product, just great, high-energy content.
A post shared by Red Bull (@redbull) on
✅ They partner with influencers and other brands
The brand consistently delivers high-quality videos, like this one of pro surfer Maya Gabeira.
Remember to cast those votes above! We’ll announce the winner on Monday April 10th.