At last nightâ€™s SMC Seattle event, Jason Falls spoke to a sold out crowd about social media success. We tracked Twitter mentions of @JasonFalls as well as the hashtag #SMCSea for our regular SMC Seattle event recap posts. We’re also happy to note that this week we’re cranking up the Seattle love fest, using all Seattle-based products to collect and analyze the data — RowFeeder for social media monitoring, Excel (Office was an event sponsor) for analyzing the trends, and Tableau for mapping.
Looking at the geographic dispersion of @JasonFalls tweets in the week prior to the event and in the week of the event shows Seattle clearly take big share of the conversation and
engaging selling more stuff to Jason Falls.
Not surprisingly, activity for both @JasonFalls and #SMCSea jumped during the event.Â Seemingly, buzz for both keywords went hand in hand, and as people tweeted @JasonFalls, conversation on the event’s hashtag went up as well.