Today at Social Media Examiner’s Social Media Marketing World in San Diego, our very own Jeff Gibb presented to a packed house on why data is so crucial to a social media strategy.
His presentation used data from Simply Measured’s comprehensive set of Interbrand 100 studies, which analyze how the top companies in the world use social networks, and how they stack up in terms of the metrics that drive value.
Take a look at his full presentation here, and be sure to check out our latest study of how top brand marketers use Twitter for customer service.
To see how your brand stacks up against these top companies in the world, check out Simply Measured’s full suite of social media reports with a FREE trial.
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